tag:blogger.com,1999:blog-21080545327936297932024-03-19T01:48:55.292-07:00Kaven Solutionskaven solutions,Web Designing Companies Bangalore,Web Development Services in Bangalore,android app development company, logo design,company logo design,Best Web Design Company in Bangalore, Website Designing Company Bangalore, Best Website Design Company Bangalore,Web Development Bangalore,website development,best website for news,best news websites 2019kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-2108054532793629793.post-49634806114323192462020-07-20T10:40:00.002-07:002020-07-20T10:55:19.668-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com16tag:blogger.com,1999:blog-2108054532793629793.post-22661673029551979042019-09-15T00:40:00.000-07:002019-09-15T00:40:39.019-07:00Google Domains Benifits<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://pramodgeorge.com/googledomains/#" style="background-color: transparent; border: 0px; box-sizing: inherit; color: #3a3a3a; font-size: 50px; font-style: inherit; line-height: 1.2; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.2s linear 0s; vertical-align: baseline;">Google Domains Review</a>: <a href="https://pramodgeorge.com/googledomains/#" style="background-color: transparent; border: 0px; box-sizing: inherit; color: #3a3a3a; font-size: 50px; font-style: inherit; line-height: 1.2; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.2s linear 0s; vertical-align: baseline;">9 Reasons Why You Should Switch Today</a>!</h1>
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<span style="background-color: white; color: #3a3a3a; font-family: Roboto, sans-serif; font-size: 18px;">In this blog post, Iâm going to give your 9 reasons why I consider the âGoogle Domainsâ as the best domain name registrar!</span></div>
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<span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Enter Google Domains: The Best Domain Name Registrar for 2018-2019</span></div>
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What Is Google Domains?</h2>
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<a href="https://domains.google/#/" style="background-color: transparent; border: 0px; box-sizing: inherit; color: #0274be; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.2s linear 0s; vertical-align: baseline;"><span style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Google Domains</span></a> is a simple to use, powerful and feature rich service powered by the Google brand and will satisfy all your domain name needs. I bought my first domain on this platform and I was thoroughly impressed with the ease and transparency of the process and I couldnât wait to write this to share with you about the best domain Registrar in the world! <img alt="đ" class="emoji" draggable="false" src="https://s.w.org/images/core/emoji/12.0.0-1/svg/1f642.svg" style="background: none !important; border: none !important; box-shadow: none !important; box-sizing: inherit; display: inline !important; height: 1em !important; margin: 0px 0.07em !important; max-width: 100%; padding: 0px !important; vertical-align: -0.1em !important; width: 1em !important;" /></div>
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Google quietly launched its domain name registry (domains.google.com) service in 2014 and we have all been patiently waiting to see it grow and expand. Itâs 2017 and domains.google.com has finally come of age.</div>
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Donât Fall For The FREE Domain Name Offers!</h2>
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Most website hosting services offer free domain name registration for FREE which can cost âš860/yror above.</div>
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I do not recommend you take advantage of this free domain offer. If you want to know why<g class="gr_ gr_18 gr-alert sel gr_gramm gr_replaced gr_inline_cards gr_disable_anim_appear Punctuation only-del replaceWithoutSep" data-gr-id="18" id="18" style="box-sizing: inherit;"></g> check out this blog post where I explain in detail why you too should think about registering your domain name separately!</div>
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Reason #1: Easy Verification Across Google Services</h3>
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Google has many services like Google Adwords, Google Page Insights, Google Analytics, Google Webmasters Tools etc, which we online business owners need.</div>
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In order to use these services, we need to verify our domain ownership with Google (often by injecting a piece of code into our website or some other way).</div>
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The advantage of registering your domain name with Google Domains is that it automatically verifies your account across all its services.</div>
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I didnât realize how much time I spent on this step until Google did it automatically for me!</div>
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This is a very relevant and powerful advantage of Google Domains and you should know about it.</div>
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<br style="box-sizing: inherit;" />Reason #2: Easy Integration With Top Website Builders</h3>
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Google offers seamless integration with top website builders such as Weebly, Squarespace, Shopify and even <a href="http://wixstats.com/?a=16576&c=124&s1=obware&s2=getwix" style="background-color: transparent; border: 0px; box-sizing: inherit; color: #0274be; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.2s linear 0s; vertical-align: baseline;">Wix</a>.</div>
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Once youâve got your domain you can quickly connect it to your DNS server on your hosting site through these integrations.</div>
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Googleâs made it so easy and I am really impressed.</div>
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One of the reasons a lot of people choose to have their domain hosting and domain name register with the same service is to avoid the pain of linking the two.</div>
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Google, however, has made short work of this and made it all the easier to register your domain name separately from your hosting while still being able to connect the two easily. Good job Google!</div>
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<br style="box-sizing: inherit;" />Reason #3: Easy Domain Management (With Developers And Clients)</h3>
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Google allows you to easily share your domain credentials with your developers or clients</div>
<figure class="wp-block-image" style="background-color: white; box-sizing: inherit; color: #3a3a3a; font-family: Roboto, sans-serif; font-size: 18px; margin: 0px 0px 1em; max-width: 100%;"><img alt="" class="wp-image-1682 jetpack-lazy-image jetpack-lazy-image--handled" data-lazy-loaded="1" data-pagespeed-url-hash="1258543316" data-recalc-dims="1" sizes="(max-width: 1000px) 100vw, 1000px" src="https://i2.wp.com/35.225.228.149/wp-content/uploads/2018/09/google_domains_permi_rvwqS.jpg" srcset="https://i1.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/google_domains_permi_rvwqS.jpg?w=1024&ssl=1 1024w, https://i1.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/google_domains_permi_rvwqS.jpg?resize=300%2C127&ssl=1 300w, https://i1.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/google_domains_permi_rvwqS.jpg?resize=768%2C326&ssl=1 768w" style="border: 0px; box-sizing: inherit; height: auto; max-width: 100%; vertical-align: middle;" /></figure><div style="background-color: white; border: 0px; box-sizing: inherit; color: #3a3a3a; font-family: Roboto, sans-serif; font-size: 18px; margin-bottom: 1.6em; outline: 0px; padding: 0px; vertical-align: baseline;">
If youâre a website developer who needs your clients to buy their domains, Google Domains Widget, allows customers to find, buy<g class="gr_ gr_8 gr-alert sel gr_gramm gr_replaced gr_inline_cards gr_disable_anim_appear Punctuation only-del replaceWithoutSep" data-gr-id="8" id="8" style="box-sizing: inherit;"></g> and connect a domain name without leaving your website.</div>
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They also wonât need to do complicated domain name setup and provisioning.</div>
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After they purchase a domain with just a few clicks using their Google account, Google automatically <g class="gr_ gr_3 gr-alert sel gr_gramm gr_replaced gr_inline_cards gr_disable_anim_appear Grammar multiReplace" data-gr-id="3" id="3" style="box-sizing: inherit;">connects</g> their domain DNS settings to your service.</div>
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Google also handle support for their connection, email, subdomains, and more, via email, chat, and phone.</div>
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<br style="box-sizing: inherit;" />Reason #4: Free Private Registration (Free WHOIS Mask)</h3>
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WHOIS security or private registration is a feature which Google domains provides for FREE.</div>
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WHOIS security often costs upwards of $7usd with other domain name registrars whereas Google throws it in for FREE. YAY!</div>
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This service is free for all top-level domains except the following:</div>
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<li style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">.CO.IN</li>
<li style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">.CO.NZ</li>
<li style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">.CO.UK</li>
<li style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">.IN</li>
<li style="border: 0px; box-sizing: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">.US</li>
</ul>
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<br style="box-sizing: inherit;" />Reason #5: Free Unlimited Email Forwarding</h3>
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Create up to 100 email aliases with your domain, such as help@yourdomain or sales@yourdomain, and have them forwarded to existing email accounts, like you@gmail.com..</div>
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<figure class="aligncenter" style="box-sizing: inherit; clear: both; display: table; margin: 0px auto; text-align: center;"><img alt="" class="wp-image-1683 jetpack-lazy-image jetpack-lazy-image--handled" data-lazy-loaded="1" data-pagespeed-url-hash="3055368642" data-recalc-dims="1" sizes="(max-width: 997px) 100vw, 997px" src="https://i0.wp.com/35.225.228.149/wp-content/uploads/2018/09/a358c5_7f9bbff807864_D7ZpD.jpg" srcset="https://i0.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/a358c5_7f9bbff807864_D7ZpD.jpg?w=997&ssl=1 997w, https://i0.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/a358c5_7f9bbff807864_D7ZpD.jpg?resize=300%2C195&ssl=1 300w, https://i0.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/a358c5_7f9bbff807864_D7ZpD.jpg?resize=768%2C499&ssl=1 768w" style="border: 0px; box-sizing: inherit; height: auto; max-width: 100%; vertical-align: middle;" /><figcaption style="box-sizing: inherit; caption-side: bottom; display: table-caption; margin-top: 0.5em;">Email Forwarding</figcaption></figure></div>
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<br style="box-sizing: inherit;" />Reason #6: Transparent Pricing</h3>
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This is another great reason why I love Google Domains.</div>
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If you transfer your account to Google domains, it offers you the next year as free. But apart from that Google is very straightforward with its pricing. No discounts and sales, you pay what you see on the screen and it is always a really fair price.</div>
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Google offers its Top-Level Domains(TLD) like .com, .net, .org and other country-level TLDâS like .us, .uk, .in etc starting at $12 per year or âš860 per year. </div>
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If you have ever been ripped off online, only then will you truly understand why fair and transparent pricing is a big deal.</div>
<figure class="wp-block-image" style="background-color: white; box-sizing: inherit; color: #3a3a3a; font-family: Roboto, sans-serif; font-size: 18px; margin: 0px 0px 1em; max-width: 100%;"><img alt="" class="wp-image-1684 jetpack-lazy-image jetpack-lazy-image--handled" data-lazy-loaded="1" data-pagespeed-url-hash="3616858599" data-recalc-dims="1" sizes="(max-width: 1000px) 100vw, 1000px" src="https://i0.wp.com/35.225.228.149/wp-content/uploads/2018/09/google_domains_prici_XpURS.jpg" srcset="https://i2.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/google_domains_prici_XpURS.jpg?w=1024&ssl=1 1024w, https://i2.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/google_domains_prici_XpURS.jpg?resize=300%2C136&ssl=1 300w, https://i2.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/google_domains_prici_XpURS.jpg?resize=768%2C348&ssl=1 768w" style="border: 0px; box-sizing: inherit; height: auto; max-width: 100%; vertical-align: middle;" /></figure><hr class="wp-block-separator" style="background-color: #cccccc; border: 0px; box-sizing: content-box; color: #3a3a3a; font-family: Roboto, sans-serif; font-size: 18px; height: 1px; margin-bottom: 1.5em;" />
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<span style="border: 0px; box-sizing: inherit; font-size: 30px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br style="box-sizing: inherit;" />Reason #7: Easy User Interface</span></h3>
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I really appreciate Googleâs simple and easy interface. No ads and no upsells.</div>
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The clean interface has all the links that you need within a thumbs distance.</div>
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I feel so pro whenever I log in! <img alt="đ" class="emoji" draggable="false" src="https://s.w.org/images/core/emoji/12.0.0-1/svg/1f61b.svg" style="background: none !important; border: none !important; box-shadow: none !important; box-sizing: inherit; display: inline !important; height: 1em !important; margin: 0px 0.07em !important; max-width: 100%; padding: 0px !important; vertical-align: -0.1em !important; width: 1em !important;" /></div>
<figure class="wp-block-image" style="background-color: white; box-sizing: inherit; color: #3a3a3a; font-family: Roboto, sans-serif; font-size: 18px; margin: 0px 0px 1em; max-width: 100%;"><img alt="" class="wp-image-1685 jetpack-lazy-image jetpack-lazy-image--handled" data-lazy-loaded="1" data-pagespeed-url-hash="1630275244" data-recalc-dims="1" sizes="(max-width: 1000px) 100vw, 1000px" src="https://i2.wp.com/35.225.228.149/wp-content/uploads/2018/09/google_domains_dashb_KuV5w.jpg" srcset="https://i2.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/google_domains_dashb_KuV5w.jpg?w=1024&ssl=1 1024w, https://i2.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/google_domains_dashb_KuV5w.jpg?resize=300%2C93&ssl=1 300w, https://i2.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/google_domains_dashb_KuV5w.jpg?resize=768%2C239&ssl=1 768w" style="border: 0px; box-sizing: inherit; height: auto; max-width: 100%; vertical-align: middle;" /></figure><hr class="wp-block-separator" style="background-color: #cccccc; border: 0px; box-sizing: content-box; color: #3a3a3a; font-family: Roboto, sans-serif; font-size: 18px; height: 1px; margin-bottom: 1.5em;" />
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<br style="box-sizing: inherit;" />Reason #8: Great Support</h3>
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With Google Domains, you get to chat, phone, and email support (M-F, 6am to 9pm PST).</div>
<figure class="wp-block-image" style="background-color: white; box-sizing: inherit; color: #3a3a3a; font-family: Roboto, sans-serif; font-size: 18px; margin: 0px 0px 1em; max-width: 100%;"><img alt="" class="wp-image-1686 jetpack-lazy-image jetpack-lazy-image--handled" data-lazy-loaded="1" data-pagespeed-url-hash="3002923472" data-recalc-dims="1" sizes="(max-width: 811px) 100vw, 811px" src="https://i2.wp.com/35.225.228.149/wp-content/uploads/2018/09/a358c5_ca45e327b62d4_Hogxh.jpg" srcset="https://i2.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/a358c5_ca45e327b62d4_Hogxh.jpg?w=811&ssl=1 811w, https://i2.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/a358c5_ca45e327b62d4_Hogxh.jpg?resize=300%2C191&ssl=1 300w, https://i2.wp.com/pramodgeorge.com/wp-content/uploads/2018/09/a358c5_ca45e327b62d4_Hogxh.jpg?resize=768%2C489&ssl=1 768w" style="border: 0px; box-sizing: inherit; height: auto; max-width: 100%; vertical-align: middle;" /></figure><div style="background-color: white; border: 0px; box-sizing: inherit; color: #3a3a3a; font-family: Roboto, sans-serif; font-size: 18px; margin-bottom: 1.6em; outline: 0px; padding: 0px; vertical-align: baseline;">
Iâve found that the reliability of a service is directly related to its support abilities and Google Domains has a robust support team who are trained well and able to answer all your questions very well!</div>
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I was really impressed with their knowledge and keenness to deliver a resolution to your query!</div>
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Fast, Secure, And Reliable Internet Infrastructure With Google</h3>
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This is something that only Google can boast about. Every time you visit a website, your computer performs whatâs called a âDNS lookupâ. When you manage a domain with us, you get to use the same DNS servers as Google. This means your domain name will connect quickly and reliably to your website. We include 10 million resolutions per year for each domain you register with Google Domains. â Google</blockquote>
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<span style="border: 0px; box-sizing: inherit; font-size: 30px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Reason #9: Several New TLDâs</span></h3>
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You can find the full list of new TLDâs that Google Domains offers by clicking here.</div>
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Even though .com is the most widely recognized TLDâs, you can form creative domain names with extensions like .actor or .lawyer etc.</div>
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Google offers a lot of these new domains at affordable prices.</div>
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kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com12tag:blogger.com,1999:blog-2108054532793629793.post-91754202904804111872019-08-25T00:35:00.001-07:002019-08-25T00:37:32.298-07:00Social media marketing full guide step by step process<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFKuREbyKpm8zZjx3gxkGBd4S09vnxTMkbGxxQrfUZ8ClVeRc9iKH1BLSyy09om1rMVRfjUjnN0g0xFjp9PeykPt6ZtXh7qr-gyeuHgh1EvP4sNqfILiRU232GI9LQrcGGf5m4euPm08Gp/s1600/SMM-banner.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="450" data-original-width="960" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFKuREbyKpm8zZjx3gxkGBd4S09vnxTMkbGxxQrfUZ8ClVeRc9iKH1BLSyy09om1rMVRfjUjnN0g0xFjp9PeykPt6ZtXh7qr-gyeuHgh1EvP4sNqfILiRU232GI9LQrcGGf5m4euPm08Gp/s320/SMM-banner.jpg" width="320" /></a></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Social media marketing is the use of social media
platforms and websites to promote a product or service. Although the terms
e-marketing and digital marketing are still dominant in academia, social media
marketing is becoming more popular for both practitioners and researchers. Most
social media platforms have built-in data analytics tools, which enable
companies to track the progress, success, and engagement of ad campaigns.
Companies address a range of stakeholders through social media marketing,
including current and potential customers, current and potential employees,
journalists, bloggers, and the general public. On a strategic level, social
media marketing includes the management of a marketing campaign, governance,
setting the scope (e.g. more active or passive use) and the establishment of a
firm's desired social media "culture" and "tone." <o:p></o:p></span></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">When using social media marketing, firms can allow
customers and Internet users to post user-generated content (e.g., online
comments, product reviews, etc.), also known as "earned media,"
rather than use marketer-prepared advertising copy.<o:p></o:p></span></div>
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<h2 style="text-align: left;">
<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Social networking websites</span></h2>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Social networking websites allow individuals, businesses
and other organizations to interact with one another and build relationships
and communities online. When companies join these social channels, consumers
can interact with them directly. That interaction can be more personal to users
than traditional methods of outbound marketing and advertising. Social
networking sites act as word of mouth or more precisely, e-word of mouth. The
Internet's ability to reach billions across the globe has given online word of
mouth a powerful voice and far reach. The ability to rapidly change buying
patterns and product or service acquisition and activity to a growing number of
consumers is defined as an influence network. Social networking sites and blogs
allow followers to "retweet" or "repost" comments made by
others about a product being promoted, which occurs quite frequently on some
social media sites. By repeating the message, the user's connections are able
to see the message, therefore reaching more people. Because the information
about the product is being put out there and is getting repeated, more traffic
is brought to the product/company.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpSygMIV0-BbUMrdhEtF0ejVoW-UoyazbdPCv9lnR7Zmo2wSvwbrDN3RSZKy41A8tfCdAkmqdKJ5VLZTbNLYtGsR1wJ6tTyS7N9TbBKNUrcLsICBBYdcKn7qA70kWWwF_mo_ZcoEeWdKxE/s1600/SMM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="664" data-original-width="665" height="636" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpSygMIV0-BbUMrdhEtF0ejVoW-UoyazbdPCv9lnR7Zmo2wSvwbrDN3RSZKy41A8tfCdAkmqdKJ5VLZTbNLYtGsR1wJ6tTyS7N9TbBKNUrcLsICBBYdcKn7qA70kWWwF_mo_ZcoEeWdKxE/s640/SMM.png" width="640" /></a></div>
<h2 style="text-align: left;">
<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Mobile phones</span></h2>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Mobile devices have become increasingly popular, where
5.7 billion people are using them worldwide . This has played a role in the way
consumers interact with media and has many further implications for TV ratings,
advertising, mobile commerce, and more. Mobile media consumption such as mobile
audio streaming or mobile video are on the rise â In the United States, more
than 100 million users are projected to access online video content via mobile
device. Mobile video revenue consists of pay-per-view downloads, advertising
and subscriptions. As of 2013, worldwide mobile phone Internet user penetration
was 73.4%. In 2017, figures suggest that more than 90% of Internet users will
access online content through their phones.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_9WBkv5D8B47hpDkhyphenhyphen7l1DKfgPLtzLmpqFXU7hIHRu5BJe1wFlgWHrrWoZdziVCvYhkN0Eg3_f6PcJJdy6U9VEdEh2RkFnFb0RIUgmnxf0s-Vtek7IkSG5ocLQ4gQEPqQWL2ZAdmzNZBj/s1600/mobile_devices.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="986" data-original-width="1242" height="254" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_9WBkv5D8B47hpDkhyphenhyphen7l1DKfgPLtzLmpqFXU7hIHRu5BJe1wFlgWHrrWoZdziVCvYhkN0Eg3_f6PcJJdy6U9VEdEh2RkFnFb0RIUgmnxf0s-Vtek7IkSG5ocLQ4gQEPqQWL2ZAdmzNZBj/s320/mobile_devices.png" width="320" /></a></div>
<h2 style="text-align: left;">
<span style="font-family: "adobe arabic" , serif; line-height: 107%;"><span style="font-size: large;"><u>Strategies</u></span></span></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyHzuGh_-A6pW7TVVviM6gHyXPc_1hwoeXwaGT-6u-kPt6uTA8Ditr28qaB1RUDlxxz5USJae7SHd0YjM3OPawOQynuaUe4IycIixTIOodP8iC1u8BQFlSyKkpX0cslAnfSpnzMfBRfDn3/s1600/pasive+and+active.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="114" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyHzuGh_-A6pW7TVVviM6gHyXPc_1hwoeXwaGT-6u-kPt6uTA8Ditr28qaB1RUDlxxz5USJae7SHd0YjM3OPawOQynuaUe4IycIixTIOodP8iC1u8BQFlSyKkpX0cslAnfSpnzMfBRfDn3/s1600/pasive+and+active.jpg" /></a></div>
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<span style="font-family: "adobe arabic" , serif; line-height: 107%;"><span style="font-size: large;"><u><br /></u></span></span></div>
<h2 style="text-align: left;">
<span style="font-family: "adobe arabic" , serif; line-height: 107%;"><span style="font-size: large;">Passive approach</span></span></h2>
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<span style="font-family: "adobe arabic" , serif; line-height: 107%;"></span><br />
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<span style="font-family: "adobe arabic" , serif; line-height: 107%;"><span style="font-size: 14pt; line-height: 107%;">Social media can be a useful source of market information
and a way to hear customer perspectives. Blogs, content communities, and forums
are platforms where individuals share their reviews and recommendations of
brands, products, and services. Businesses are able to tap and analyze the customer
voices and feedback generated in social media for marketing purposes; in this
sense the social media is a relatively inexpensive source of market
intelligence which can be used by marketers and managers to track and respond
to consumer-identified problems and detect market opportunities. For example,
the Internet erupted with videos and pictures of iPhone 6 "bend test"
which showed that the coveted phone could be bent by hand pressure. The so-called
"bend gate" controversy created confusion amongst customers who had
waited months for the launch of the latest rendition of the iPhone. However,
Apple promptly issued a statement saying that the problem was extremely rare
and that the company had taken several steps to make the mobile device's case stronger
and robust. Unlike traditional market research methods such as surveys, focus
groups, and data mining which are time-consuming and costly, and which take
weeks or even months to analyze, marketers can use social media to obtain
'live' or "real time" information about consumer behavior and
viewpoints on a company's brand or products. This can be useful in the highly
dynamic, competitive, fast-paced and global marketplace of the 2010s.<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-size: large;">Active approach</span><span style="font-size: 14pt;"><o:p></o:p></span></span></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Social media can be used not only as public relations and
direct marketing tools but also as communication channels targeting very
specific audiences with social media influencers and social media personalities
and as effective customer engagement tools. Technologies predating social
media, such as broadcast TV and newspapers can also provide advertisers with a
fairly targeted audience, given that an ad placed during a sports game
broadcast or in the sports section of a newspaper is likely to be read by
sports fans. However, social media websites can target niche markets even more
precisely. Using digital tools such as Google Adsense, advertisers can target
their ads to very specific demographics, such as people who are interested in
social entrepreneurship, political activism associated with a particular
political party, or video gaming. Google Adsense does this by looking for
keywords in social media user's online posts and comments. It would be hard for
a TV station or paper-based newspaper to provide ads that are this targeted
(though not impossible, as can be seen with "special issue" sections
on niche issues, which newspapers can use to sell targeted ads). <o:p></o:p></span></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Social networks are, in many cases, viewed as a great
tool for avoiding costly market research. They are known for providing a short,
fast, and direct way to reach an audience through a person who is widely known.
For example, an athlete who gets endorsed by a sporting goods company also
brings their support base of millions of people who are interested in what they
do or how they play and now they want to be a part of this athlete through
their endorsements with that particular company. At one point consumers would
visit stores to view their products with famous athletes, but now you can view
a famous athlete's, such as Cristiano Ronaldo, latest apparel online with the
click of a button. He advertises them to you directly through his Twitter,
Instagram, and FaceBook accounts.<o:p></o:p></span></div>
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<span style="font-family: "adobe arabic" , serif;"><span style="font-size: large;">Engagement</span></span></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Engagement with the social web means that customers and
stakeholders are active participants rather than passive viewers. An example of
these are consumer advocacy groups and groups that criticize companies (e.g.,
lobby groups or advocacy organizations). Social media use in a business or
political context allows all consumers/citizens to express and share an opinion
about a company's products, services, business practices, or a government's
actions. Each participating customer, non-customer, or citizen who is
participating online via social media becomes a part of the marketing
department (or a challenge to the marketing effort). Whereas as other customers
read their positive or negative comments or reviews. Getting consumers,
potential consumers or citizens to be engaged online is fundamental to successful
social media marketing. With the advent of social media marketing, it has
become increasingly important to gain customer interest in products and
services. This can eventually be translated into buying behavior, or voting and
donating behavior in a political context. New online marketing concepts of
engagement and loyalty have emerged which aim to build customer participation
and brand reputation.<o:p></o:p></span></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Web site reports<o:p></o:p></span></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">This involves tracking the volume of visits, leads, and
customers to a website from the individual social channel. Google
Analytics[110] is a free tool that shows the behavior and other information,
such as demographics and device type used, of website visitors from social
networks. This and other commercial offers can aid marketers in choosing the
most effective social networks and social media marketing activities. <o:p></o:p></span></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Return on investment data</span></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">The end goal of any marketing effort is to generate
sales. Although social media is a useful marketing tool, it is often difficult
to quantify to what extent it is contributing to profit. ROI can be measured by
comparing marketing analytic value to contact database or CRM and connect
marketing efforts directly to sales activity. <o:p></o:p></span></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Customer response rates<o:p></o:p></span></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Several customers are turning towards social media to
express their appreciation or frustration with brands, product or services.
Therefore, marketers can measure the frequency of which customers are
discussing their brand and judge how effective their SMM strategies are. In
recent studies, 72% of people surveyed expressed that they expected a response to
their complaints on Twitter within an hour.<o:p></o:p></span></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Reach and virality<o:p></o:p></span></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Popular social media such as Facebook, Twitter, LinkedIn,
and other social networks can provide marketers with a hard number of how large
their audience is nevertheless a large audience may not always translate into a
large sales volumes. Therefore, an effective SMM cannot be measured by a large
audience but rather by vigorous audience activity such as social shares,
re-tweets etc. <o:p></o:p></span></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">Social media marketing in sport<o:p></o:p></span></div>
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<span style="font-family: "adobe arabic" , serif; font-size: 14.0pt; line-height: 107%;">There has been an increase in social media marketing in
sport, as sports teams and clubs recognise the importance of keeping a rapport
with their fans and other audiences through social media. Sports
personalities such as Cristiano Ronaldo have 40.7 million followers on Twitter
and 49.6 million on Instagram, creating opportunities for endorsements.<o:p></o:p></span></div>
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kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com360tag:blogger.com,1999:blog-2108054532793629793.post-49940106418776456432019-08-03T00:44:00.001-07:002019-08-03T00:44:40.776-07:00Web Hosting full course and guide<div dir="ltr" style="text-align: left;" trbidi="on">
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<h2 style="line-height: normal; text-align: left;">
<span style="font-family: "Adobe Arabic", serif;"><b><u><span style="font-size: large;">Web hosting service</span></u></b></span></h2>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">A web hosting service is a type of Internet
hosting service that allows individuals and organizations to make their website
accessible via the World Wide Web. Web hosts are companies that provide space
on a server owned or leased for use by clients, as well as providing Internet
connectivity, typically in a data center. Web hosts can also provide data
center space and connectivity to the Internet for other servers located in
their data center, called colocation, also known as Housing in Latin America or
France.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>History<o:p></o:p></u></b></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u><br /></u></b></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Until 1991, the Internet was restricted to
use only ...for research and education in the sciences and engineering... and
was used for email, telnet, FTP and USENET traffic - but only a tiny number of
web pages. The World Wide Web protocols had only just been written and not
until the end of 1993 would there be a graphical web browser for Mac or Windows
computers. Even after there was some opening up of internet access, the situation
was confused until 1995.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">To host a website on the internet, an
individual or company would need their own computer or server. As not all
companies had the budget or expertise to do this, web hosting services began to
offer to host users' websites on their own servers, without the client needing
to own the necessary infrastructure required to operate the website. The owners
of the websites, also called webmasters, would be able to create a website that
would be hosted on the web hosting service's server and published to the web by
the web hosting service. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">As the number of users on the World Wide Web
grew, the pressure for companies, both large and small, to have an online
presence grew. By 1995, companies such as GeoCities, Angelfire and Tripod were
offering free hosting.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><u><b>Classification<o:p></o:p></b></u></span></div>
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<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Smaller hosting services</u></b></span></li>
</ul>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">The most basic is web page and small-scale
file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a
Web interface. The files are usually delivered to the Web "as is" or
with minimal processing. Many Internet service providers (ISPs) offer this
service free to subscribers. Individuals and organizations may also obtain Web
page hosting from alternative service providers. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Free web hosting service is offered by
different companies with limited services, sometimes supported by
advertisements, and often limited when compared to paid hosting. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Single page hosting is generally sufficient
for personal web pages. Personal web site hosting is typically free,
advertisement-sponsored, or inexpensive. Business web site hosting often has a
higher expense depending upon the size and type of the site. <o:p></o:p></span></div>
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<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Larger hosting services</u></b></span></li>
</ul>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Many large companies that are not Internet
service providers need to be permanently connected to the web to send email,
files, etc. to other sites. The company may use the computer as a website host
to provide details of their goods and services and facilities for online
orders. <o:p></o:p></span></div>
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</div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">A complex site calls for a more comprehensive
package that provides database support and application development platforms
(e.g. ASP.NET, ColdFusion, Java EE, Perl/Plack, PHP or Ruby on Rails). These
facilities allow customers to write or install scripts for applications like
forums and content management. Also, Secure Sockets Layer (SSL) is typically
used for websites that wish to keep the data transmitted more secure.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Types of hosting</u></b><o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u><br /></u></b></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">A typical server "rack" commonly
seen in colocation centres. </span><span style="font-family: "Adobe Arabic", serif; font-size: 14pt;">Internet hosting services can run Web
servers. The scope of web hosting services varies greatly. </span></div>
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</div>
<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Shared web hosting service</u></b></span></li>
</ul>
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</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoS_jh0Y_keJb9R5mVpzsqnUtcWOecnb7847N1hh3mvR6n5KRlxotd2hbTnltsoYhK_p3jqIdirfbMlJVn4oc1Bm3BLlJEZhY2qNZ9vY5IPyCpsD3nLIiFBuQ8we8MSmnQiY2Njk4D7-L6/s1600/sared+web+hosting.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="160" data-original-width="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoS_jh0Y_keJb9R5mVpzsqnUtcWOecnb7847N1hh3mvR6n5KRlxotd2hbTnltsoYhK_p3jqIdirfbMlJVn4oc1Bm3BLlJEZhY2qNZ9vY5IPyCpsD3nLIiFBuQ8we8MSmnQiY2Njk4D7-L6/s1600/sared+web+hosting.png" /></a></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">One's website is placed on the same server as
many other sites, ranging from a few sites to hundreds of websites. Typically,
all domains may share a common pool of server resources, such as RAM and the
CPU. The features available with this type of service can be quite basic and
not flexible in terms of software and updates. Resellers often sell shared web
hosting and web companies often have reseller accounts to provide hosting for
clients. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
</div>
<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Reseller web hosting</u></b></span></li>
</ul>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwi_go7y2AeGcKPD2gHDTH3-MBELsjGFMmBDPZEqQYMmCjcBY1FuqsU26H23g0Qa06_i3LOgkF7CFl0i5pkTWnk5Rl0R-AIrbjqobVnVbsmwlc0IXlYxYSS8PWvWuC8bbb2yF58A2Xpq3m/s1600/reseller+WH1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="157" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwi_go7y2AeGcKPD2gHDTH3-MBELsjGFMmBDPZEqQYMmCjcBY1FuqsU26H23g0Qa06_i3LOgkF7CFl0i5pkTWnk5Rl0R-AIrbjqobVnVbsmwlc0IXlYxYSS8PWvWuC8bbb2yF58A2Xpq3m/s1600/reseller+WH1.jpg" /></a></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
</div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Allows clients to become web hosts
themselves. Resellers could function, for individual domains, under any
combination of these listed types of hosting, depending on who they are
affiliated with as a reseller. Resellers' accounts may vary tremendously in
size: they may have their own virtual dedicated server to a colocated server.
Many resellers provide a nearly identical service to their provider's shared
hosting plan and provide the technical support themselves. </span></div>
<div class="MsoNormal" style="line-height: normal;">
</div>
<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Virtual Dedicated Server</u></b></span></li>
</ul>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh242CQOxV4Ce4FACFoHh1-bg4cof8QCxAy8TC60sG4C4ooZDdx56oM-2Ft26jlMseHM759j-5QSlrk-pYhxmxQIA2FfkK3eei6TUfjObnA1_-XCOvmTmzlML0tpRMoKH7h8bcEOeXXvpNf/s1600/vds.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="160" data-original-width="156" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh242CQOxV4Ce4FACFoHh1-bg4cof8QCxAy8TC60sG4C4ooZDdx56oM-2Ft26jlMseHM759j-5QSlrk-pYhxmxQIA2FfkK3eei6TUfjObnA1_-XCOvmTmzlML0tpRMoKH7h8bcEOeXXvpNf/s1600/vds.jpg" /></a></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Also known as a Virtual Private Server (VPS),
divides server resources into virtual servers, where resources can be allocated
in a way that does not directly reflect the underlying hardware. VPS will often
be allocated resources based on a one server to many VPSs relationship, however
virtualisation may be done for a number of reasons, including the ability to
move a VPS container between servers. The users may have root access to their
own virtual space. Customers are sometimes responsible for patching and
maintaining the server (unmanaged server) or the VPS provider may provide
server admin tasks for the customer (managed server).</span></div>
<div class="MsoNormal" style="line-height: normal;">
</div>
<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Dedicated hosting service</u></b></span></li>
</ul>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie2He2cV_JfU1RMvuc4GpVZFqdYFFETnaenw4LDkVL8H79G0x3m5L5jYfGYFD0XDeZWz1BPo-Ws3NQCvpbcNor88_AWixKPbjS-xMHywRKCRxbB_XDttO-5BLGvAfvj0iGM5zZrsDpIuAO/s1600/DSH.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="954" data-original-width="927" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie2He2cV_JfU1RMvuc4GpVZFqdYFFETnaenw4LDkVL8H79G0x3m5L5jYfGYFD0XDeZWz1BPo-Ws3NQCvpbcNor88_AWixKPbjS-xMHywRKCRxbB_XDttO-5BLGvAfvj0iGM5zZrsDpIuAO/s320/DSH.jpg" width="310" /></a></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">The user gets his or her own Web server and
gains full control over it (user has root access for Linux/administrator access
for Windows); however, the user typically does not own the server. One type of
dedicated hosting is self-managed or unmanaged. This is usually the least
expensive for dedicated plans. The user has full administrative access to the server,
which means the client is responsible for the security and maintenance of his
own dedicated server.</span></div>
<div class="MsoNormal" style="line-height: normal;">
</div>
<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Managed hosting service</u></b></span></li>
</ul>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhZdWGa_wDe4H3a35FLU9Z6JIrruwzUtGV1Q1Rly5SK59m0joJzUmZXPQNj0O1MyQWQl3V2DigO4gdAg_rfeCa8njMaIw08iku4ijCAxiJ_wbxKkCo3qqlet4sUTEV6zVcaLY73AIfT9rx/s1600/managed-hosting-services.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="315" data-original-width="905" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhZdWGa_wDe4H3a35FLU9Z6JIrruwzUtGV1Q1Rly5SK59m0joJzUmZXPQNj0O1MyQWQl3V2DigO4gdAg_rfeCa8njMaIw08iku4ijCAxiJ_wbxKkCo3qqlet4sUTEV6zVcaLY73AIfT9rx/s320/managed-hosting-services.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">The user gets his or her own Web server but
is not allowed full control over it (user is denied root access for
Linux/administrator access for Windows); however, they are allowed to manage
their data via FTP or other remote management tools. The user is disallowed
full control so that the provider can guarantee quality of service by not
allowing the user to modify the server or potentially create configuration
problems. The user typically does not own the server. The server is leased to
the client.</span></div>
<div class="MsoNormal" style="line-height: normal;">
</div>
<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Colocation web hosting service</u></b></span></li>
</ul>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwVeh-mRc0CqLM3f45Nd6nJCFVmX1aE9yZUOtbkrSfhpPSFi1v12zUHqL_2YXO5nucs6sMGM5ZHe1O_znKQzUJ6iCwq-5fnHGc2fn2bbd4XcpWVE7tnuAPCtNkgfjY9eQW7hQPNf8yhCWo/s1600/CWH.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="487" data-original-width="890" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwVeh-mRc0CqLM3f45Nd6nJCFVmX1aE9yZUOtbkrSfhpPSFi1v12zUHqL_2YXO5nucs6sMGM5ZHe1O_znKQzUJ6iCwq-5fnHGc2fn2bbd4XcpWVE7tnuAPCtNkgfjY9eQW7hQPNf8yhCWo/s400/CWH.jpg" width="400" /></a></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Similar to the dedicated web hosting service,
but the user owns the colo server; the hosting company provides physical space
that the server takes up and takes care of the server. This is the most
powerful and expensive type of web hosting service. In most cases, the
colocation provider may provide little to no support directly for their
client's machine, providing only the electrical, Internet access, and storage
facilities for the server. In most cases for colo, the client would have his
own administrator visit the data center on site to do any hardware upgrades or
changes. Formerly, many colocation providers would accept any system
configuration for hosting, even ones housed in desktop-style minitower cases,
but most hosts now require rack mount enclosures and standard system
configurations.</span></div>
<div class="MsoNormal" style="line-height: normal;">
</div>
<h2>
</h2>
<h2>
<br />
<br />
<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic", serif;"><b><u><span style="font-size: large;">Cloud hosting</span></u></b></span></li>
</ul>
<br />
</h2>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZ9wuIalLFii1tHnQzBZr1LzYXpA9Qoq7ElA21jf2gDVnRQJ73lyHiIfRw84kc9HdfBKz78uKQyYHCLQN_MTMEzxSwDA7UclpSKOAZK2Fs6gDk0JL2amQw0NoILt-DbhHteh0VwPhpBXUD/s1600/COULD+HOSTING.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1233" data-original-width="1541" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZ9wuIalLFii1tHnQzBZr1LzYXpA9Qoq7ElA21jf2gDVnRQJ73lyHiIfRw84kc9HdfBKz78uKQyYHCLQN_MTMEzxSwDA7UclpSKOAZK2Fs6gDk0JL2amQw0NoILt-DbhHteh0VwPhpBXUD/s320/COULD+HOSTING.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">This is a new type of hosting platform that
allows customers powerful, scalable and reliable hosting based on clustered
load-balanced servers and utility billing. A cloud hosted website may be more
reliable than alternatives since other computers in the cloud can compensate
when a single piece of hardware goes down. Also, local power disruptions or
even natural disasters are less problematic for cloud hosted sites, as cloud
hosting is decentralized. Cloud hosting also allows providers to charge users
only for resources consumed by the user, rather than a flat fee for the amount
the user expects they will use, or a fixed cost upfront hardware investment.
Alternatively, the lack of centralization may give users less control on where
their data is located which could be a problem for users with data security or
privacy concerns.</span></div>
<div class="MsoNormal" style="line-height: normal;">
</div>
<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Clustered hosting</u></b></span></li>
</ul>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCgzmMCbH1p7HLFj3D6OVUcQssXaSHpk1A6zqJXrjbUTobwpvfEWBjvq3oB2XmfPdGf3us-tNnIE1UEJ2DQO0kXQw10ovQUrHWY_Su3u0Q5difGxXQm8wz8h75KRfCS63m70kjSMUJuvro/s1600/cluster-hosting.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="323" data-original-width="450" height="229" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCgzmMCbH1p7HLFj3D6OVUcQssXaSHpk1A6zqJXrjbUTobwpvfEWBjvq3oB2XmfPdGf3us-tNnIE1UEJ2DQO0kXQw10ovQUrHWY_Su3u0Q5difGxXQm8wz8h75KRfCS63m70kjSMUJuvro/s320/cluster-hosting.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Having multiple servers hosting the same
content for better resource utilization. Clustered servers are a perfect
solution for high-availability dedicated hosting, or creating a scalable web
hosting solution. A cluster may separate web serving from database hosting
capability. (Usually web hosts use clustered hosting for their shared hosting
plans, as there are multiple benefits to the mass managing of clients).<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Grid hosting</u></b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">This form of distributed hosting is when a
server cluster acts like a grid and is composed of multiple nodes. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Home server</u></b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Usually a single machine placed in a private
residence can be used to host one or more web sites from a usually
consumer-grade broadband connection. These can be purpose-built machines or
more commonly old PCs. Some ISPs actively attempt to block home servers by
disallowing incoming requests to TCP port 80 of the user's connection and by
refusing to provide static IP addresses. A common way to attain a reliable DNS
host name is by creating an account with a dynamic DNS service. A dynamic DNS
service will automatically change the IP address that a URL points to when the
IP address changes.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><u><b>Some specific types of hosting provided by
web host service providers: </b></u><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
</div>
<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">File hosting service: hosts files, not web
pages</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Image hosting service</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Video hosting service</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Blog hosting service</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Paste bin</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Shopping cart software</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">E-mail hosting service</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Host management</span></li>
</ul>
<br />
<div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Multiple racks of servers</u></b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">The host may also provide an interface or
control panel for managing the Web server and installing scripts, as well as
other modules and service applications like e-mail. A web server that does not
use a control panel for managing the hosting account, is often referred to as a
"headless" server. Some hosts specialize in certain software or
services (e.g. e-commerce, blogs, etc.). <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Reliability and uptime</u></b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">The availability of a website is measured by
the percentage of a year in which the website is publicly accessible and
reachable via the Internet. This is different from measuring the uptime of a
system. Uptime refers to the system itself being online. Uptime does not take
into account being able to reach it as in the event of a network
outage.[citation needed] A hosting provider's Service Level Agreement (SLA) may
include a certain amount of scheduled downtime per year in order to perform
maintenance on the systems. This scheduled downtime is often excluded from the
SLA timeframe, and needs to be subtracted from the Total Time when availability
is calculated. Depending on the wording of an SLA, if the availability of a
system drops below that in the signed SLA, a hosting provider often will
provide a partial refund for time lost. How downtime is determined changes from
provider to provider, therefore reading the SLA is imperative.Not all providers
release uptime statistics.Most hosting providers will guarantee at least 99.9%
uptime which will allow for 43m of downtime per month, or 8h 45m of downtime
per year. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Obtaining hosting<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">This section does not cite any sources.
Please help improve this section by adding citations to reliable sources.
Unsourced material may be challenged and removed. (June 2015) (Learn how and
when to remove this template message) .</span><span style="font-family: "Adobe Arabic", serif; font-size: 14pt;">Web hosting is often provided as part of a
general Internet access plan from Internet service providers. There are also
many free and paid providers offering web hosting.</span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">A customer needs to evaluate the requirements
of the application to choose what kind of hosting to use. Such considerations
include database server software, scripting software, and operating system.
Most hosting providers provide Linux-based web hosting which offers a wide
range of different software. A typical configuration for a Linux server is the
LAMP platform: Linux, Apache, MySQL, and PHP/Perl/Python. The web hosting
client may want to have other services, such as email for their business
domain, databases or multimedia services. A customer may also choose Windows as
the hosting platform. The customer still can choose from Perl, PHP, Python, and
Ruby, but the customer may also use ASP.NET or ASP Classic. Web hosting
packages often include a web content management system, so the end-user does
not have to worry about the more technical aspects. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u><br /></u></b></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><b><u>Security</u></b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Because web hosting services host websites
belonging to their customers, online security is an important concern. When a
customer agrees to use a web hosting service, they are relinquishing control of
the security of their site to the company that is hosting the site. The level
of security that a web hosting service offers is extremely important to a
prospective customer and can be a major consideration when considering which
provider a customer may choose.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 14.0pt;">Web hosting servers can be attacked by
malicious users in different ways, including uploading malware or malicious
code onto a hosted website. These attacks may be done for different reasons,
including stealing credit card data, launching a Distributed Denial of Service
Attack (DDoS) or spamming.<o:p></o:p></span></div>
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kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com219tag:blogger.com,1999:blog-2108054532793629793.post-58853119668194044642019-07-30T06:19:00.000-07:002019-07-30T06:19:13.937-07:00Digital marketing full course details with explanations<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5WRW9PmYQKP4MVFconCOBh3VZ33Nl-jsxtK_QH1i5828DPYPDmxQau11OyFf3vA2r4HwaGOy-Eojy4gpwOcBa5eT1NL5dsptyECUYhaMYLLrQ88hfYrYlByd-qHzObYpacH4CJXGCJHJb/s1600/digi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="184" data-original-width="286" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5WRW9PmYQKP4MVFconCOBh3VZ33Nl-jsxtK_QH1i5828DPYPDmxQau11OyFf3vA2r4HwaGOy-Eojy4gpwOcBa5eT1NL5dsptyECUYhaMYLLrQ88hfYrYlByd-qHzObYpacH4CJXGCJHJb/s1600/digi.jpg" /></a></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q1. How are you going to explain <b><u>digital marketing</u></b>?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Ans: Digital marketing is all about brand marketing
tactics via the online channels. It includes various methods and techniques
like SEO, SEM, Link building, Email marketing, PPC etc.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q2. In what segments you can <b><u>categorize digital
marketing</u></b>?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Ans. Are you a fresher and preparing marketing interview
questions and answers for freshers, then start scratching from the basics.
Digital marketing â the term can be easily categorized into two segments.
Namely inbound marketing and outbound marketing.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Inbound
marketing</span></u></b><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"> refers to the technique whereby one can take
up the assistance of social media, webinars, e-books, newsletters as well as
the increase in the number of clicks on the links i.e. PPC.</span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">This helps a customer to learn regarding the company and
all the products offered by it.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Outbound
Marketing</span></u></b><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"> is a marketing aspect that deals with
reaching out to the potential buyers through the digital platforms, calls,
email and placing advertisements.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q3. What is <b>SEO</b>? What is keyword and how important it is
in SEO?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Search Engine Optimization or SEO is a technique in
digital marketing that allows increasing the website traffic quality through
organic search engine results.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">The digital marketing uses the keyword for the user
convenience when searching to find specific information on a search engine. For
a better ranking in SEO, keywords are important and the place of applying
keywords in content will reflect site ranking too.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q4. What is <b>on-page and off-page optimization</b>?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><b><u>On page optimization</u></b> directly handles with the structure
and content of a site </span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><b><u>off page optimization</u></b> boosts the search engine
ranking by fetching external links to point back to it.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q5. What are the different types of <u><b>SEO Practices</b></u>?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">The SEO practices can be broadly classified into two
categories â </span><span style="font-family: "Adobe Arabic", serif; font-size: 18pt;">White hat SEO and Black hat SEO.</span></div>
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<span style="font-family: "Adobe Arabic", serif; font-size: 18pt;"><b><u>White hat SEO </u></b>as the name refers,
it is the most legitimate practices to get higher rankings in the search engine
result pages. A white hat SEO practice strictly abide by the Googleâs
guidelines for SEO.The most commonly practiced white hat SEO techniques are
publishing quality content on the website, HTML optimization and restructuring
of the website, link acquisition campaigns</span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><b><u>Black hat SEO</u></b> practices are considered to be illegitimate
and against the guidelines provided by Google and Googleâs algorithms.Obviously
Black hat SEO includes the practices that aim at finding weaknesses and
loopholes in the Googleâs algorithms in order to rank higher in the search
engine result pages.The most common black hat SEO techniques include spam
links, keyword stuffing, cloaking, hidden text, and hidden links, etc that only
mislead the users and redirecting to the sites that they didnât vouch for<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q6. Why is <u>o</u><u>n<b>line marketing preferred more than offline
marketing</b></u>?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Ans. Most people today go for digital marketing as it
comes with numerous benefits. SEO, web development, and hosting are some of the
most useful platforms for online marketing. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">The range of leads is extraordinary. It is capable for
one to reach a huge number of individuals quite easily via online marketing. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">On the other hand, with technological development, a
number of people reading newspapers, listening to the radio or watching TV goes
down.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q7. What is<b><u> keyword streaming</u></b>?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Keyword streaming means analyzing the relevant keywords
and choose the best keyword for the website based on its target, in order to
get organic traffics and leads through the keywords.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q8. How are <b><u>bad links characterized</u></b>?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Bad links have some characteristics like:<o:p></o:p></span></div>
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<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Website links that are not related to your sites.</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Low Pagerank and Low traffic links</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Links from link exchanges</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Link from the same anchor texts coming from multiple
websites.</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Links from those sites that are not in Google index.</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Blogs or articles spammy links </span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Paid links</span></li>
</ul>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q9. What are the some best ways to get a <b><u>natural backlink
to your site</u></b>?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">For a newly launched website, the chances of getting fast
and natural links are almost zero.One common method to get a natural backlink
is to write guest posts on reputable websites in your niche. While you write do
not simply do it for the purpose of getting a link instead but instead you can
write for more than one time. What is more important is that you must do it
only for reputed websites<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q10. Name some areas where <b><u>keyword optimization</u></b> is done?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">For a better page ranking, keywords placement is
important. The areas are:<o:p></o:p></span></div>
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<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Website Title</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Website URL</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Meta tag</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Headings</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Web page content</span></li>
</ul>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q11. Why you do <b><u>competitive analysis</u></b>?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">A competitive analysis is a very critical part while
working out a marketing plan for any company. It is identifying the competitors
and evaluating their strategies to determine their strengths and weaknesses
relative to those of your own product or service. With this evaluation, you can
establish your USP (Unique Selling Prepostion) and therefore decide on what
attributes you can focus in order to attract your target market.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q12. Can you explain about <b><u>Google Adwords</u></b>?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">If you are searching for online marketing interview
questions, then it is quite mandatory to know about Google Adwords. Expect a
question on this.It works on Pay per Click model and is the only successful PPC
ad system in the world. It helps business to create ads that will be displayed
on Google.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q13. What are the <b><u>different ways to promote digital
marketing</u></b>?<o:p></o:p></span></div>
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<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Search Engine Optimization (SEO)</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Search Engine Marketing (SEM)</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">E-commerce Marketing</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Content Marketing</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Email Marketing</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Social Media Marketing</span></li>
</ul>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q14.<span style="mso-spacerun: yes;"> </span>Name some
<b><u>channels to promote digital marketing</u></b>?<o:p></o:p></span></div>
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<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Affiliated Marketing</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Email Marketing</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Display Marketing</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Search Marketing</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Social Media</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Social Networking</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Social Marketing</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Online PR</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Video Advertising</span></li>
</ul>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q15. What is a <b><u>responsive website</u></b>?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Ans: A website that is capable of adjusting its layout
according to the orientation and viewport size of the device. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">The content that is presented on the small screens and
big screens appear same but with a different layout that offers an optimal
experience over the display size.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q16. How can you increase traffic to a website in the
most efficient manner?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Ans: To effectively increase traffic to a website, you
need to focus on SEO and referring links primarily. It will not only help you
gain visitors but also assist in brand recognition. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">However, the essential factor you need to focus is User
Retention.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">For example, getting Moz Link and around 10 thousand
visitors to the website is a good result. Though, you need to remember that the
conversion ratio will be comparatively low. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">However, converted leads are very certain to land on the
website various times. But if you focus on retaining the users, you are going
to experience increased conversion rate gained from few thousands of visits in
just a few months. </span><span style="font-family: "Adobe Arabic", serif; font-size: 18pt;">By rendering focus on engaging users, you can go ahead
with building a site whereby people will come back again and again.</span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q17. What are the top <b><u>digital marketing tools</u></b> you are
aware of? <o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Ans: Here are some of the top Digital Marketing Tools:<o:p></o:p></span></div>
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<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Keyword Discovery</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">RankWatch</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Alexa Ranking</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Moz</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Google Analytics</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">StumbleUpon</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Crazy Egg Heatmaps</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Favicon Generator</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">XML Sitemap Generator</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Digital Point Keyword Tracker</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Submit Express Link Popularity</span></li>
</ul>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q18. Are you aware of the <u><b>difference between direct
marketing and branding</b></u>?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Ans: In the case of <b><u>branding</u></b>, the advertiser has to
expose his brand to sites and applications having higher audience reach. The
most known methods here are YouTube ads, custom ads, display target ads and
remarketing.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">But in the case of <b><u>direct marketing</u></b>, the advertiser is
mostly interested in establishing communication with his target audience, very
common campaigns here are shopping ads, dynamic search ads, Search Network only
and others.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q19. What do you understand by <b><u>Google AdWords
Remarketing</u></b>?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Ans: Google AdWords Remarketing is referred as a targeted
marketing strategy assisting the marketers to easily reach out to people who
visited their site previously but didnât go ahead with any purchase. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">This kind of remarketing assists in targeting the right
person or clad with right ads.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q20. Explain the <b><u>limitations of Online Marketing</u></b><o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Ans: The limitations hitched to Digital Marketing are as
follow:<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">The services and products that are offered as well as
promoted are not merely tangible, and thus it is not possible for a customer to
carefully analyze whether the products they are buying are perfectly Ok or not.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">There prevails an uncertainty almost always since the
services/products quality and their authentication cannot be fully confirmed.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Most of the time, the products that are seen online turn
out to be differing from the products that are delivered actually to the
potential buyer placing the order.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Q21. How relevant are <b><u>digital marketing certification</u></b>?<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Adobe Arabic",serif; font-size: 18.0pt; line-height: 107%;">Getting Digital Marketing Certification will help you to
gain and enhance your authorization at the professional level over the subject.
It helps to establish knowledge and skill for digital marketing. You can take
this as an advantage to gain more opportunities to work at the highly
professional organization.<o:p></o:p></span></div>
<br /></div>
kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com346tag:blogger.com,1999:blog-2108054532793629793.post-4146941662639881782019-07-30T05:56:00.000-07:002019-07-30T05:56:28.317-07:00Digital Marketing and Types of Digital marketing Uses<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfY96i6L8pQNNipVb7u2aZ-B6_Js0c0bJlDArfDWDOlqURPgyGYyC1VePj7TFd2mW1xUr7D4ush7lEkyfz6A6lUij5t8SYah-7Yj7lVA0MKg_JKoOh-m-dppjiKuNTVCSDmuc2-a7rtPgn/s1600/digital+marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="150" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfY96i6L8pQNNipVb7u2aZ-B6_Js0c0bJlDArfDWDOlqURPgyGYyC1VePj7TFd2mW1xUr7D4ush7lEkyfz6A6lUij5t8SYah-7Yj7lVA0MKg_JKoOh-m-dppjiKuNTVCSDmuc2-a7rtPgn/s1600/digital+marketing.jpg" /></a></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">What
Is Digital Marketing?<o:p></o:p></span></u></b></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;"><br /></span></u></b></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">At a high level, digital marketing refers to advertising
delivered through digital channels such as search engines, websites, social
media, email, and mobile apps. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd_C73MJW-aE8__7jrTSHoQ5xhFCGXNhJtfoXaTvDHqn1qjAXcG_9-OoXU9ap4ZkVhYFE9r_D0y9H7-VUlXQSALX95y_9uH0WhDL5NfvqpIjOB772GmttXJ2yFJXyhhfDsC8_1d6DxACCZ/s1600/digi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="184" data-original-width="286" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd_C73MJW-aE8__7jrTSHoQ5xhFCGXNhJtfoXaTvDHqn1qjAXcG_9-OoXU9ap4ZkVhYFE9r_D0y9H7-VUlXQSALX95y_9uH0WhDL5NfvqpIjOB772GmttXJ2yFJXyhhfDsC8_1d6DxACCZ/s1600/digi.jpg" /></a></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">While this term covers a wide range of marketing
activities, all of which are not universally agreed upon, weâll focus on the
most common types below.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;"><br /></span></div>
<h1>
Paid Search<o:p></o:p></h1>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">Paid search, or pay-per-click (PPC) advertising, typically
refers to the âsponsored resultâ on the top or side of a search engine results
page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads
to appear when specific search terms are entered, creating ads that are
targeted to a particular audience.<o:p></o:p></span></div>
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</span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">PPC ads are flexible, visible, and most importantly,
effective for many different types of organizations. They are also contextual
advertisementsâads that appear when a person is searching for a particular
keyword or term.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUYzP2QaR9VTIfIkN13ZYNJtyohKU8Q-NzWzEQheOn8AEQGj2NxJjDVq-10u208lPQ9qm8dPtZrOVCHTtdwbjMRt-sODK10F8GjMWtFdonvowOas-VEXFdh8IzxLArdjzSQUoQa3kDi68r/s1600/Paid_Search_Strategy.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="503" data-original-width="558" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUYzP2QaR9VTIfIkN13ZYNJtyohKU8Q-NzWzEQheOn8AEQGj2NxJjDVq-10u208lPQ9qm8dPtZrOVCHTtdwbjMRt-sODK10F8GjMWtFdonvowOas-VEXFdh8IzxLArdjzSQUoQa3kDi68r/s400/Paid_Search_Strategy.png" width="400" /></a></div>
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<h1>
Search Engine Optimization<o:p></o:p></h1>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">Simply put, search engine optimization (SEO) is the
process of optimizing the content, technical set-up, and reach of your website
so that your pages appear at the top of a search engine result for a specific
set of keyword terms. Ultimately, the goal is to attract visitors to your
website when they search for products, services, or information related to your
business.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">SEO can almost be viewed as a set of best practices for
good digital marketing. It enforces the need for a well-constructed and
easy-to-use website, valuable and engaging content, and the credibility for
other websites and individuals to recommend you by linking to your site or
mentioning it in social media posts.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBj4Ge91pY4llSDRdq7PueE0CxTMaIW6S3uEy4V-3TVTQ-twjCCxvWeZ9l72z3SGC0yTMTzdpjeVljQJby8yKkqJPpECgLRt2hBxhemi6ecKZGEgyKo0LBZXb9TQPTWrdCA1ngi3CXvIC_/s1600/Search-engine-optimization-process.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="456" data-original-width="456" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBj4Ge91pY4llSDRdq7PueE0CxTMaIW6S3uEy4V-3TVTQ-twjCCxvWeZ9l72z3SGC0yTMTzdpjeVljQJby8yKkqJPpECgLRt2hBxhemi6ecKZGEgyKo0LBZXb9TQPTWrdCA1ngi3CXvIC_/s400/Search-engine-optimization-process.jpg" width="400" /></a></div>
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<h1>
Content Marketing<o:p></o:p></h1>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">Have you heard the expression, âContent is king?â If not,
you have now. Great content is the fuel that drives your digital marketing
activities:</span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;"><br /></span></div>
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</div>
<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">It is a key pillar of modern SEO</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">It helps you get noticed on social media</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">It gives you something of value to offer customers in
emails and paid search ads</span></li>
</ul>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">Creating clever content that is not promotional in
nature, but instead educates and inspires, is tough but well worth the effort.
Offering content that is relevant to your audience helps them see you as a
valuable source of information. On top of that, resourceful content makes it
less likely that they will tune you out.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqdtKGTVUi3XnXdPR-Tdae-Ui8-uP20PRkHiDG33tGjXFR6sj-cTDAAW56QjlzHGr5_Yt9ZwKG_FKpBe3A97o74L-csQ2ro1UTWeyuzZLk7qS16cV3fELeu06XI0lJggCI83lLVwcx0xTq/s1600/content+marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="316" data-original-width="474" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqdtKGTVUi3XnXdPR-Tdae-Ui8-uP20PRkHiDG33tGjXFR6sj-cTDAAW56QjlzHGr5_Yt9ZwKG_FKpBe3A97o74L-csQ2ro1UTWeyuzZLk7qS16cV3fELeu06XI0lJggCI83lLVwcx0xTq/s400/content+marketing.jpg" width="400" /></a></div>
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<h1>
Social Media Marketing<o:p></o:p></h1>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">People arenât just watching cat videos and posting
selfies on social media these days. Many rely on social networks to discover,
research, and educate themselves about a brand before engaging with that
organization. For marketers, itâs not enough to just post on your Facebook and
Twitter accounts. </span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">You must also weave social elements into every aspect of your
marketing and create more peer-to-peer sharing opportunities. The more your
audience wants to engage with your content, the more likely it is that they
will want to share it. This ultimately leads to them becoming a customer. And
as an added bonus, they will hopefully influence their friends to become
customers, too.<o:p></o:p></span></div>
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<h1>
Email Marketing<o:p></o:p></h1>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">Email has been around for more than two decades, and itâs
not going anywhere anytime soon. Itâs still the quickest and most direct way to
reach customers with critical information. The reason is simple: Consumers are
very attached to their emails. Just ask yourself how many times you have
checked your email in the past hour...See what we mean?<o:p></o:p></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPiZ90I98TmNkdZUVAYQznj_Q9OpEh9AGXziWVCZmctSpKWY71MOKgT7Wqt4GiA5Kgo_7yaLtacIDjMQIfAt6X3k2Rha_MYVrlCFi_Es1ceIjRoEGoeyuGRTfmJeGmXeItJ13FBp0NSuhr/s1600/email-marketing-wala.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="942" data-original-width="1000" height="299" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPiZ90I98TmNkdZUVAYQznj_Q9OpEh9AGXziWVCZmctSpKWY71MOKgT7Wqt4GiA5Kgo_7yaLtacIDjMQIfAt6X3k2Rha_MYVrlCFi_Es1ceIjRoEGoeyuGRTfmJeGmXeItJ13FBp0NSuhr/s320/email-marketing-wala.png" width="320" /></a></div>
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<div class="MsoNormal">
<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">But great marketers know that not just any email will do.
Successful email campaigns must be engaging, relevant, informative, and
entertaining. To succeed, your marketing emails should satisfy these five core
attributes:<o:p></o:p></span></div>
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<ul style="text-align: left;">
<li><span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">Trustworthy</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">Relevant</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">Conversational</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">Be coordinated across channels</span></li>
<li><span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">Strategic</span></li>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPiZ90I98TmNkdZUVAYQznj_Q9OpEh9AGXziWVCZmctSpKWY71MOKgT7Wqt4GiA5Kgo_7yaLtacIDjMQIfAt6X3k2Rha_MYVrlCFi_Es1ceIjRoEGoeyuGRTfmJeGmXeItJ13FBp0NSuhr/s1600/email-marketing-wala.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: white;"> </span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinEF8Ju7kdb2mcTiWlS8TVk0viS1CUD9d3WNHiolDLpqjw4PrKyITDicdgbAVmzeNW5oxBnp69n49Tirfsdi_QjC2IUHt3wmd47JP-OzZtNUVNezbx5cOIWUprGMjT1Ao_ApSNk1IX6gLc/s1600/email.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="312" data-original-width="474" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinEF8Ju7kdb2mcTiWlS8TVk0viS1CUD9d3WNHiolDLpqjw4PrKyITDicdgbAVmzeNW5oxBnp69n49Tirfsdi_QjC2IUHt3wmd47JP-OzZtNUVNezbx5cOIWUprGMjT1Ao_ApSNk1IX6gLc/s400/email.jpg" width="400" /></a></div>
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</div>
<h1>
Mobile Marketing<o:p></o:p></h1>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">As mobile devices become an increasingly integral part of
our lives, itâs vital that marketers understand how to effectively communicate
on this unique and extremely personal channel. Mobile devices are kept in our
pockets, sit next to our beds, and are checked constantly throughout the day.
This makes marketing on mobile incredibly important but also very nuanced.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK-K3-GWOuSOW2RENJm9oK9ba9m9gCDPSFg9HdaEMoK_1fS6Wfjaxz8sQ8-UL327f3PmnD7_Ulh2BbDLuxVRaAT1FokGMjjjh_5oqQQAs1rF0yDh-VSBMb2BhjPYX8LQB2-XZ12mfCa5ae/s1600/mobile-marketing-woodbury.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="309" data-original-width="450" height="219" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK-K3-GWOuSOW2RENJm9oK9ba9m9gCDPSFg9HdaEMoK_1fS6Wfjaxz8sQ8-UL327f3PmnD7_Ulh2BbDLuxVRaAT1FokGMjjjh_5oqQQAs1rF0yDh-VSBMb2BhjPYX8LQB2-XZ12mfCa5ae/s320/mobile-marketing-woodbury.jpg" width="320" /></a></div>
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</span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">From SMS and MMS to in-app marketing, there are many ways
to market on mobile devices, so finding the right method for your particular
business is key. Beyond the mechanisms to deliver your message, you also need
to think about coordination of your marketing across digital channels and make
sure mobile is a part of that mix.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7WYS1v49GalyMFdhxaLqFjdTZVzQPtqxTxteP2xoEk-U_ghtfL1d9s4fwSWYDCTCZSAtoEx8Cj1uCCEEWJZpJoG9D8tu7B-1G6dKeGxjV6DdGe7ir_Nbdvffh31BaWjJwdCIC8eQx6nmp/s1600/mobile-marketing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="537" data-original-width="650" height="330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7WYS1v49GalyMFdhxaLqFjdTZVzQPtqxTxteP2xoEk-U_ghtfL1d9s4fwSWYDCTCZSAtoEx8Cj1uCCEEWJZpJoG9D8tu7B-1G6dKeGxjV6DdGe7ir_Nbdvffh31BaWjJwdCIC8eQx6nmp/s400/mobile-marketing.png" width="400" /></a></div>
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<br /></div>
<h1>
Marketing Automation<o:p></o:p></h1>
<div class="MsoNormal">
<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">Marketing automation is an integral platform that ties
all of your digital marketing together. Without it, your campaigns will look
like an unfinished puzzle with a crucial missing piece. Marketing automation
software streamlines and automates marketing tasks and workflows. Most
importantly, it measures the results and ROI of your digital campaigns, helping
you to grow revenue faster.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkSEpWD5SiXukEUdlAjRjHtSPpPDYC78t8Q1wxcGRYhfKFciXFyqK0kVWJEk68glhCxtza3YV1yigV8EYfzw8SvjO5rVbNaiUMJrhCg0YI9uT_8YEDCvW8zULm6iiN2fVznS9gQ5UGS2Oj/s1600/MA.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="806" data-original-width="1200" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkSEpWD5SiXukEUdlAjRjHtSPpPDYC78t8Q1wxcGRYhfKFciXFyqK0kVWJEk68glhCxtza3YV1yigV8EYfzw8SvjO5rVbNaiUMJrhCg0YI9uT_8YEDCvW8zULm6iiN2fVznS9gQ5UGS2Oj/s320/MA.gif" width="320" /></a></div>
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</div>
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<span style="font-family: "Adobe Arabic",serif; font-size: 16.0pt; line-height: 107%;">When used effectively, marketing automation will help you
gain much-needed insight into which programs are working and which arenât. It
will give you the metrics needed to speak confidently about digital marketingâs
impact on the bottom line.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxUAKnMkW2QVjtmAy2chcwt8R3ElrGSVqvA3YLFIB0UgX6Rw5YHgA3jQKOb-uOvM9IFahmVDD8Cgpcw_dszyV3j2sAW3T2MmKIMXnOViTGmu8m3fQ1IQPQyo_hBFM-V7KLmvBHrBmIqSta/s1600/MA+process.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="166" data-original-width="299" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxUAKnMkW2QVjtmAy2chcwt8R3ElrGSVqvA3YLFIB0UgX6Rw5YHgA3jQKOb-uOvM9IFahmVDD8Cgpcw_dszyV3j2sAW3T2MmKIMXnOViTGmu8m3fQ1IQPQyo_hBFM-V7KLmvBHrBmIqSta/s400/MA+process.png" width="400" /></a></div>
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kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com309tag:blogger.com,1999:blog-2108054532793629793.post-66834840276989330452019-07-13T23:00:00.000-07:002019-07-13T23:05:12.449-07:00Web hosting service/ wiki / kaven solutions<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-Z2v7t-qQFsoUb0pHB9DMjy-zaW5v_idskDPDtNdQ7IxCNbjah4a5qfdwzsGqjj1k7cmyifmT2YWIKD0n63855mOcqazSIfcmHKVk7ht1qdk9CItdcdgLhuQgva_Jo4T2guGdPKzSWDnE/s1600/web+hosting+services.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" data-original-height="155" data-original-width="255" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-Z2v7t-qQFsoUb0pHB9DMjy-zaW5v_idskDPDtNdQ7IxCNbjah4a5qfdwzsGqjj1k7cmyifmT2YWIKD0n63855mOcqazSIfcmHKVk7ht1qdk9CItdcdgLhuQgva_Jo4T2guGdPKzSWDnE/s200/web+hosting+services.png" width="200" /></span></a></div>
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<div class="MsoNormal" style="text-align: left;">
<br /></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">A web hosting service is a type of Internet hosting service
that allows individuals and organizations to make their website accessible via
the World Wide Web. Web hosts are companies that provide space on a server
owned or leased for use by clients, as well as providing Internet connectivity,
typically in a data center. Web hosts can also provide data center space and
connectivity to the Internet for other servers located in their data center,
called colocation, also known as Housing in Latin America or France.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><u>History</u><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Until 1991, the Internet was restricted to use only ...for
research and education in the sciences and engineering. and was used for email,
telnet, FTP and USENET traffic - but only a tiny number of web pages. The World
Wide Web protocols had only just been written and not until the end of 1993
would there be a graphical web browser for Mac or Windows computers. Even after
there was some opening up of internet access, the situation was confused until
1995.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">As the number of users on the World Wide Web grew, the
pressure for companies, both large and small, to have an online presence grew.
By 1995, companies such as GeoCities, Angelfire and Tripod were offering free
hosting.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">To host a website on the internet, an individual or company
would need their own computer or server. As not all companies had the budget or
expertise to do this, web hosting services began to offer to host users'
websites on their own servers, without the client needing to own the necessary
infrastructure required to operate the website. The owners of the websites,
also called webmasters, would be able to create a website that would be hosted
on the web hosting service's server and published to the web by the web hosting
service. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><u>Classification</u><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Smaller hosting services<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">The most basic is web page and small-scale file hosting,
where files can be uploaded via File Transfer Protocol (FTP) or a Web
interface. The files are usually delivered to the Web "as is" or with
minimal processing. Many Internet service providers (ISPs) offer this service
free to subscribers. Individuals and organizations may also obtain Web page
hosting from alternative service providers. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Free web hosting service is offered by different companies
with limited services, sometimes supported by advertisements, and often limited
when compared to paid hosting. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Single page hosting is generally sufficient for personal web
pages. Personal web site hosting is typically free, advertisement-sponsored, or
inexpensive. Business web site hosting often has a higher expense depending
upon the size and type of the site. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Larger hosting services<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Many large companies that are not Internet service providers
need to be permanently connected to the web to send email, files, etc. to other
sites. The company may use the computer as a website host to provide details of
their goods and services and facilities for online orders. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">A complex site calls for a more comprehensive package that
provides database support and application development platforms (e.g. ASP.NET,
ColdFusion, Java EE, Perl/Plack, PHP or Ruby on Rails). These facilities allow
customers to write or install scripts for applications like forums and content
management. Also, Secure Sockets Layer (SSL) is typically used for websites
that wish to keep the data transmitted more secure.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgODi47KkFtTPIwUr1O0BobRCHVKVQKx3hapSQ3cLQgS_FSKqxZmHWhGy6dcn2RPFZfz3Ey_J7L_EIpTQYg_xkoXTd8aO2CG6aU-O9SfKoDzLZPXdawZ-BPIYm_ykQcG9gqKO0WrbdHmAFB/s1600/web+hosting+services.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="160" data-original-width="265" height="193" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgODi47KkFtTPIwUr1O0BobRCHVKVQKx3hapSQ3cLQgS_FSKqxZmHWhGy6dcn2RPFZfz3Ey_J7L_EIpTQYg_xkoXTd8aO2CG6aU-O9SfKoDzLZPXdawZ-BPIYm_ykQcG9gqKO0WrbdHmAFB/s320/web+hosting+services.jpg" width="320" /></a></div>
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<u style="font-family: inherit;"><br /></u></div>
<div class="MsoNormal" style="text-align: left;">
<u style="font-family: inherit;">Types of hosting</u></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Shared web hosting service<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">One's website is placed on the same server as many other
sites, ranging from a few sites to hundreds of websites. Typically, all domains
may share a common pool of server resources, such as RAM and the CPU. The
features available with this type of service can be quite basic and not
flexible in terms of software and updates. Resellers often sell shared web
hosting and web companies often have reseller accounts to provide hosting for
clients. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Reseller web hosting<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Allows clients to become web hosts themselves. Resellers
could function, for individual domains, under any combination of these listed
types of hosting, depending on who they are affiliated with as a reseller.
Resellers' accounts may vary tremendously in size: they may have their own
virtual dedicated server to a colocated server. Many resellers provide a nearly
identical service to their provider's shared hosting plan and provide the
technical support themselves. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Virtual Dedicated Server<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Also known as a Virtual Private Server (VPS), divides server
resources into virtual servers, where resources can be allocated in a way that
does not directly reflect the underlying hardware. VPS will often be allocated
resources based on a one server to many VPSs relationship, however
virtualisation may be done for a number of reasons, including the ability to
move a VPS container between servers. The users may have root access to their
own virtual space. Customers are sometimes responsible for patching and
maintaining the server (unmanaged server) or the VPS provider may provide
server admin tasks for the customer (managed server). <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Dedicated hosting service<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">The user gets his or her own Web server and gains full
control over it (user has root access for Linux/administrator access for
Windows); however, the user typically does not own the server. One type of
dedicated hosting is self-managed or unmanaged. This is usually the least
expensive for dedicated plans. The user has full administrative access to the
server, which means the client is responsible for the security and maintenance
of his own dedicated server. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Managed hosting service<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">The user gets his or her own Web server but is not allowed
full control over it (user is denied root access for Linux/administrator access
for Windows); however, they are allowed to manage their data via FTP or other
remote management tools. The user is disallowed full control so that the provider
can guarantee quality of service by not allowing the user to modify the server
or potentially create configuration problems. The user typically does not own
the server. The server is leased to the client. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Colocation web hosting service<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Similar to the dedicated web hosting service, but the user
owns the colo server; the hosting company provides physical space that the
server takes up and takes care of the server. This is the most powerful and
expensive type of web hosting service. In most cases, the colocation provider
may provide little to no support directly for their client's machine, providing
only the electrical, Internet access, and storage facilities for the server. In
most cases for colo, the client would have his own administrator visit the data
center on site to do any hardware upgrades or changes. Formerly, many
colocation providers would accept any system configuration for hosting, even
ones housed in desktop-style minitower cases, but most hosts now require rack
mount enclosures and standard system configurations. <o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">Cloud hosting<o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">This is a new type of hosting platform that allows customers
powerful, scalable and reliable hosting based on clustered load-balanced
servers and utility billing. A cloud hosted website may be more reliable than
alternatives since other computers in the cloud can compensate when a single
piece of hardware goes down. Also, local power disruptions or even natural
disasters are less problematic for cloud hosted sites, as cloud hosting is
decentralized. Cloud hosting also allows providers to charge users only for
resources consumed by the user, rather than a flat fee for the amount the user
expects they will use, or a fixed cost upfront hardware investment.
Alternatively, the lack of centralization may give users less control on where
their data is located which could be a problem for users with data security or
privacy concerns. <o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">Clustered hosting<o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">Having multiple servers hosting the same content for better
resource utilization. Clustered servers are a perfect solution for high-availability
dedicated hosting, or creating a scalable web hosting solution. A cluster may
separate web serving from database hosting capability. (Usually web hosts use
clustered hosting for their shared hosting plans, as there are multiple
benefits to the mass managing of clients). <o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">Grid hosting<o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">This form of distributed hosting is when a server cluster
acts like a grid and is composed of multiple nodes. <o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">Home server<o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">Usually a single machine placed in a private residence can
be used to host one or more web sites from a usually consumer-grade broadband
connection. These can be purpose-built machines or more commonly old PCs. Some
ISPs actively attempt to block home servers by disallowing incoming requests to
TCP port 80 of the user's connection and by refusing to provide static IP
addresses. A common way to attain a reliable DNS host name is by creating an
account with a dynamic DNS service. A dynamic DNS service will automatically
change the IP address that a URL points to when the IP address changes.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">Some specific types of hosting provided by web host service
providers: <o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">File hosting service: hosts files, not web pages<o:p></o:p></span></div>
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<span style="font-family: inherit;">Image hosting service<o:p></o:p></span></div>
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<span style="font-family: inherit;">Video hosting service<o:p></o:p></span></div>
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<span style="font-family: inherit;">Blog hosting service<o:p></o:p></span></div>
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<span style="font-family: inherit;">Paste bin<o:p></o:p></span></div>
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<span style="font-family: inherit;">Shopping cart software<o:p></o:p></span></div>
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<span style="font-family: inherit;">E-mail hosting service<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;">Security<o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Because web hosting services host websites belonging to
their customers, online security is an important concern. When a customer
agrees to use a web hosting service, they are relinquishing control of the
security of their site to the company that is hosting the site. The level of
security that a web hosting service offers is extremely important to a
prospective customer and can be a major consideration when considering which
provider a customer may choose.<o:p></o:p></span></div>
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<span style="font-family: inherit;">Web hosting servers can be attacked by malicious users in
different ways, including uploading malware or malicious code onto a hosted
website. These attacks may be done for different reasons, including stealing
credit card data, launching a Distributed Denial of Service Attack (DDoS) or
spamming.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"><o:p></o:p></span></div>
<br /></div>
kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com45tag:blogger.com,1999:blog-2108054532793629793.post-81239817015013333302019-07-13T01:02:00.001-07:002019-07-13T01:09:24.454-07:00Website wireframe - wiki / kaven solutions<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">A website wireframe, also known as a
page schematic or screen blueprint, is a visual guide that represents the
skeletal framework of a website. Wireframes are created for the purpose of
arranging elements to best accomplish a particular purpose. The purpose is
usually being informed by a business objective and a creative idea. The
wireframe depicts the page layout or arrangement of the websiteâs content,
including interface elements and navigational systems, and how they work
together. The wireframe usually lacks typographic style, color, or graphics,
since the main focus lies in functionality, behavior, and priority of content. In
other words, it focuses on what a screen does, not what it looks like. Wireframes
can be pencil drawings or sketches on a whiteboard, or they can be produced by
means of a broad array of free or commercial software applications. Wireframes
are generally created by business analysts, user experience designers,
developers, visual designers, and by those with expertise in interaction
design, information architecture and user research. <o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Wireframes focus on: <o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The range of functions available<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The relative priorities of the
information and functions<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The rules for displaying certain kinds
of information<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The effect of different scenarios on
the display<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The website wireframe connects the
underlying conceptual structure, or information architecture, to the surface,
or visual design of the website. Wireframes help establish functionality and
the relationships between different screen templates of a website. An iterative
process, creating wireframes is an effective way to make rapid prototypes of
pages, while measuring the practicality of a design concept. Wire framing
typically begins between âhigh-level structural workâlike flowcharts or site
mapsâand screen designs.â Within the process of building a website, wire
framing is where thinking becomes tangible. <o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Aside from websites, wireframes are
utilized for the prototyping of mobile sites, computer applications, or other
screen-based products that involve human-computer interaction.<o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_p-92XNyD78_kDcokJemNBIuD3xffHhUYuvxzWwfv9WICDl6arov3ztmPVcruFgevmFqLXNMBDobShOzTsDdjoFvoFv9eST3nRm3sW-wVuVdbBxLw_50Q2M_PI_4OG6Ver7wZrZI1imx4/s1600/website+Wireframe.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1015" data-original-width="1600" height="406" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_p-92XNyD78_kDcokJemNBIuD3xffHhUYuvxzWwfv9WICDl6arov3ztmPVcruFgevmFqLXNMBDobShOzTsDdjoFvoFv9eST3nRm3sW-wVuVdbBxLw_50Q2M_PI_4OG6Ver7wZrZI1imx4/s640/website+Wireframe.jpg" width="640" /></span></a></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Uses of wireframes<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Wireframes may be utilized by
different disciplines. Developers use wireframes to get a more tangible grasp
of the siteâs functionality, while designers use them to push the user
interface (UI) process. User experience designers and information architects
use wireframes to show navigation paths between pages. Business Analysts use
wireframes to visually support the business rules and interaction requirements
for a screen. Business stakeholders review wireframes to ensure that
requirements and objectives are met through the design. Professionals who
create wireframes include business analysts, information architects,
interaction designers, user experience designers, graphic designers, programmers,
and product managers.<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 107%;">Working w</span>ith wireframes may be a
collaborative effort since it bridges the information architecture to the
visual design. Due to overlaps in these professional roles, conflicts may
occur, making wire framing a controversial part of the design process. Since
wireframes signify a âbare bonesâ aesthetic, it is difficult for designers to
assess how closely the wireframe needs to depict actual screen layouts. To
avoid conflicts it is recommended that business analysts who understand the
user requirements, create a basic wire frame and then work with designers to
further improve the wireframes. Another difficulty with wireframes is that they
donât effectively display interactive details because they are static
representations. Modern UI design incorporates various devices such as
expanding panels, hover effects, and carousels that pose a challenge for 2-D
diagrams.</span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Wireframes may have different levels
of detail and can be broken up into two categories in terms of fidelity, or how
closely they resemble the end product. <o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Low-fidelity <o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 107%;">Resembling a rough sketch or a quick
mock-up, low-fidelity wireframes can be quickly produced. These wireframes help
a project team communicate ideas and collaborate more effectively since they
are more abstract, using rectangles and labeling to represent content. Dummy
content, Latin filler text (lorem ipsum), sample or symbolic content are used
to represent data when real content is not available. For example, instead of
using actual images, a placeholder rectangle can be used. </span>Low-fidelity wireframes can be used to
facilitate team communication on a project and is used in the early stages of a
project.</span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">High-fidelity <o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">High-fidelity wireframes are often
used for documenting because they incorporate a level of detail that more
closely matches the design of the actual webpage, thus taking longer to create.
<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">For simple or low-fidelity drawings,
paper prototyping is a common technique. Since these sketches are just
representations, annotationsâadjacent notes to explain behaviorâare useful. For
more complex projects, rendering wireframes using computer software is popular.
Some tools allow the incorporation of interactivity including Flash animation,
and front-end web technologies such as, HTML, CSS, and JavaScript. <o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">High fidelity wireframes include more
real content, specific typography choices, and information on image dimensions.
Unlike low fidelity wireframes, high fidelity wireframes can include actual
images. Color choices are not included, but different values in color can be
represented in grayscale.<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Elements of wireframes<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The skeleton plan of a website can be
broken down into three components: information design, navigation design, and
interface design. Page layout is where these components come together, while wire
framing is what depicts the relationship between these components.<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Information design <o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Main article: Information design<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Information design is the
presentationâplacement and prioritization of information in a way that
facilitates understanding. Information design is an area of user experience
design, meant to display information effectively for clear communication. For
websites, information elements should be arranged in a way that reflects the
goals and tasks of the user. <o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Navigation design<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The navigation system provides a set
of screen elements that allow the user to move page to page through the
website. The navigation design should communicate the relationship between the
links it contains so that users understand the options they have for navigating
the site. Often, websites contain multiple navigation systems, such as a global
navigation, local navigation, supplementary navigation, contextual navigation,
and courtesy navigation. <o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Interface design<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Main article: User interface design<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">
</span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">User interface design includes selecting
and arranging interface elements to enable users to interact with the
functionality of the system. The goal is to facilitate usability and efficiency
as much as possible. Common elements found in interface design are action
buttons, text fields, check boxes, radio buttons and drop-down menus.<o:p></o:p></span></span></div>
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kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com18tag:blogger.com,1999:blog-2108054532793629793.post-64183824062435163042019-05-22T00:58:00.001-07:002019-05-22T01:00:35.843-07:00kasturi silk sarees <div dir="ltr" style="text-align: left;" trbidi="on">
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kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com18tag:blogger.com,1999:blog-2108054532793629793.post-54750956357306770572019-05-22T00:45:00.000-07:002019-05-22T00:47:39.628-07:00Top Search Engines in 2019 <div dir="ltr" style="text-align: left;" trbidi="on">
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Bing.</div>
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Dogpile Search</div>
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Yippy Search </div>
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kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com36tag:blogger.com,1999:blog-2108054532793629793.post-45278641646637113142019-05-22T00:20:00.000-07:002019-05-22T00:21:32.486-07:00Step to Process and Realize the Promise of SEO<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijlqvukD0j7VJDq2lWhMLrPeCKXzd0711AC4-JZfynuO5t0Y_oFxPrU7k3_W1MHLu0Hmq0cRYTKby8-ipE4in8a60qBPEukjLFcyiaT1VEkrbLgDQ9v_Yv-8spcCP2Lp6ipv2RHsyeP88H/s1600/images+%25288%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="183" data-original-width="275" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijlqvukD0j7VJDq2lWhMLrPeCKXzd0711AC4-JZfynuO5t0Y_oFxPrU7k3_W1MHLu0Hmq0cRYTKby8-ipE4in8a60qBPEukjLFcyiaT1VEkrbLgDQ9v_Yv-8spcCP2Lp6ipv2RHsyeP88H/s200/images+%25288%2529.jpg" width="200" /></a></div>
<br />
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SEO can be a deceptively long process. Some of our clients
feel like success is right there for the taking â just a few magical tricks
away.<o:p></o:p></div>
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<br /></div>
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They can picture their content ranking at the top of Google
for even the most competitive keywords in extremely competitive industries. But,
in reality, theyâre a long way away from realizing your goal.</div>
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<b><br /></b></div>
<div class="MsoNormal">
<b>Understanding the SEO Process</b></div>
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<b><br /></b></div>
<div class="MsoNormal">
There are no shortcuts to game the system (i.e., your body)
unless youâre OK with taking serious health risks. You need to have a plan and
stick to it. That means exercising, eating right, and pushing yourself to continuously
improve naturally. So I was quite surprised recently on a monthly call to learn
that one of my large clients was impatient with the SEO process.<o:p></o:p></div>
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<br /></div>
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How does someone so successful â and one who typically
follows a process for the promise of more clients and cases â not understand
and love and respect the SEO process?<o:p></o:p></div>
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You canât get to the promise without going through the
process.<o:p></o:p></div>
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<br /></div>
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SEO (and most forms of digital marketing) is a process that,
with patience and strategy, will bring you the promise of new traffic, leads,
clients, revenue, and growth. To understand the process, you have to create a plan, have
a strategy, and know all the steps in the process</div>
<div class="MsoBodyText">
.<o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 107%;">1. Audit<o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 107%;"><br /></span></b></div>
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The Process Our process always begins with a technical
and/or a content audit.<o:p></o:p></div>
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Technical Audit - A technical audit looks at absolutely
every element on the site that can impact your SEO performance. One of the most
important of all these elements is speed. Iâve seen so many websites put a
large video introduction on the homepage that takes far too long to load.<o:p></o:p></div>
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The result?<o:p></o:p></div>
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You have a high bounce rate and have lost a potential client
or customer.<o:p></o:p></div>
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If only they did a smaller version of the video, or moved more
relevant content above the fold, their speed and conversions would be much
better. A technical audit should be in depth and take weeks to complete,
depending on whatâs wrong with the site.<o:p></o:p></div>
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Content Audit<o:p></o:p></div>
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<br /></div>
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If you have a large website with thousands of pages of
content, then itâs definitely worth doing a content audit. Itâs during this
process when you can identify whether you need to eliminate, repurpose, or
rewrite your content to get the biggest benefit.<o:p></o:p></div>
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<br /></div>
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Weâve worked on websites that we reduced by 50 percent and
itâs highly beneficial to the site. You will likely see a drop in traffic, but
thatâs the idea â to eliminate non-relevant traffic.<o:p></o:p></div>
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Over time, youâve likely written about topics that drive
traffic, but those visitors donât actually convert into clients or customers.<o:p></o:p></div>
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Good riddance.<o:p></o:p></div>
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<br /></div>
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A content audit makes sure all your content is relevant to
your target audience. And once Google indexes all your new and improved
content, you should see more conversions.<o:p></o:p></div>
<h3>
<span style="font-size: small;">The Promise</span><o:p></o:p></h3>
<div class="MsoNormal">
By going through the process of a technical audit, content
audit, or both, you will have a complete understanding of everything that needs
to be fixed in order to rank well in organic search. It is just the first step.
But the first step can sometimes be the hardest. Now itâs time to build upon
that momentum.<o:p></o:p></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 107%;">2. Technical SEO<o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 107%;"><br /></span></b></div>
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The Process When it comes to technical SEO, thereâs a lot to
think about, including:<o:p></o:p></div>
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Index status.<o:p></o:p></div>
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Crawl budget.<o:p></o:p></div>
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Crawl errors.<o:p></o:p></div>
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Internal links.<o:p></o:p></div>
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Sitemaps.<o:p></o:p></div>
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Site/page speed.<o:p></o:p></div>
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Redirects.<o:p></o:p></div>
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Broken links.<o:p></o:p></div>
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HTTPS.<o:p></o:p></div>
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AMP.<o:p></o:p></div>
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Fixing any one individual thing on this list wonât help any
more than choosing another. You must improve everything! Everything must work
together.<o:p></o:p></div>
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<br /></div>
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A house needs a foundation, electrical, plumbing, walls, and
a roof. If you donât have all these things, you donât have a house. You have a
shell. The same is true of technical SEO. You need to get all of these elements
right to have an optimized website.<o:p></o:p></div>
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<br /></div>
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The Promise If you increase the speed and functionality of
your website and webpages, then youâll also likely increase the number of
conversions. Based on the findings of a technical SEO audit, we recently made
fixes to a site in the brewing industry. After fixing all the errors, this
company saw a 1,100 percent increase in traffic.<o:p></o:p></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 107%;">3. Keyword Research<o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 107%;"><br /></span></b></div>
<div class="MsoNormal">
The Process Keyword research remains incredibly useful. You
need to understand how people search, what people search for, and how search
engines use keywords to serve results.<o:p></o:p></div>
<div class="MsoNormal">
I highly recommend reading Roger Montiâs excellent guide, how
to Do Keyword Research for SEO: Everything You Need to Know.<o:p></o:p></div>
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<br /></div>
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The Promise<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
As I explained in 4 Pillars of a Successful Legal Content
Strategy, keyword research helps you uncover which keywords are most valuable
to you. Optimizing your content around high-value keywords is what will get you
in front of your potential clients or customers when they need you most. If
people canât find you when theyâre looking for a service or product you offer,
then they canât buy from you. Itâs that simple.<o:p></o:p></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 107%;">4. Location Demographics<o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 107%;"><br /></span></b></div>
<div class="MsoNormal">
The Process Whether youâre doing SEO for a local business or
a client who offers a service in a specific region, you know the importance of
location. Much like buyer personas, you need to understand how people search
for local businesses and service providers, and who they are.<o:p></o:p></div>
<div class="MsoNormal">
That means you need to ensure you have accurate NAP
(name/address/phone) information and content that references your service area,
whether itâs a state, city, or neighborhood. Claim and optimize your Google My
Business listing. For more on this topic, see Bill Hartzerâs excellent post, how
to Be a Local Content Machine.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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The Promise<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Your website should speak to your potential clients. Make
sure you speak their language. Google also rewards websites based on factors
such as relevance, distance, and prominence. The more signals and accurate data
you can provide Google, the better you will rank in time.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 107%;">5. Content Strategy<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 107%;"><br /></span></b></div>
<div class="MsoNormal">
The Process You need a content strategy. The following
strategy has worked for many of my legal clients:<o:p></o:p></div>
<div class="MsoNormal">
Foundational content: This is your core content that targets
your main keywords and topics. Create content that is about your services or
products (your âmoneyâ keywords). You can further enhance this content by
writing about other relevant services and products you offer and any relevant
long-tail keywords.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
FAQ content: Create pages that answers common questions your
audience is likely asking using Google. Make sure it has an SEO-friendly URL,
you use breadcrumbs, and it is more comprehensive than any other page on the
topic (make sure to check the competing pages in the top 10 positions).<o:p></o:p></div>
<div class="MsoNormal">
Authoritative content: Let your clients create content to
demonstrate their expertise and authenticity.<o:p></o:p></div>
<div class="MsoNormal">
User experience: Think about ways to enhance your content
(e.g., using visuals), your website navigation (e.g., linking to other relevant
pages on your website), and calls to action (e.g., free consultation, make an
appointment, content download).<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The Promise Creating content with a purpose will attract the
people you want to become your customers or clients. Make it easy for people to
understand who you are, what you offer, and find exactly what theyâre looking
for. You will be rewarded with more leads and conversions!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 107%;">6. Content Writing & Editing<o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 107%;"><br /></span></b></div>
<div class="MsoNormal">
The Process Your client may want to write their own content,
or they may want you to do it. Either way, the content needs to be optimized. Always
think about the audience or personas first, but without neglecting SEO best
practices. You want to write content that people will engage with and share
(and that Google will index and reward with great rankings). Ultimately, itâs
about moving people toward a conversion.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you havenât already, make sure to read Ron Liebackâs 47
tips to master SEO writing.<o:p></o:p></div>
<div class="MsoNormal">
The Promise Content is how you build and demonstrate your authority,
relevance, and trust. Well-written content that has been thoroughly proofread
and edited is one way to do that.<o:p></o:p></div>
<div class="MsoNormal">
On the flip side, poorly written and badly edited content
will do the exact opposite â it will send them running to your competitors!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 107%;">7. Ranking<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 107%;"><br /></span></b></div>
<div class="MsoNormal">
The Process you canât control Google or any search engineâs
rankings.<o:p></o:p></div>
<div class="MsoNormal">
However, you absolutely can understand how search algorithms
work (and specifically how Googleâs algorithms work). Which helps. But there
are never guarantees. That said, there is one process that can work. Be
excellent at all of the previous points weâve discussed so far and you should see
SEO success.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Know your audience. Create great content for your audience. Provide
a great website experience for your audience. Is it easy? No. But it works!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The Promise<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you do everything you possibly can to optimize your site
and build your brand, and you offer a quality product or service, then itâs
inevitable that you will be rewarded with the organic search visibility you
deserve.<o:p></o:p></div>
<h4>
Conclusion<o:p></o:p></h4>
<div class="MsoNormal">
You have to follow a process to get to where you want to be.
You have to have a plan and put the work in if youâre ever going to achieve
your goals. So itâs time to stop driving blindfolded and hoping you reach your
destination. Hope isnât an SEO strategy. Instead, let SEO be your GPS and help
guide you to exactly where you want to be. To get to the promise, you have to
go through the process.<o:p></o:p></div>
<br /></div>
kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com340tag:blogger.com,1999:blog-2108054532793629793.post-91119517811928618312019-05-14T06:37:00.000-07:002019-05-15T23:16:26.783-07:00Top 15 Most Popular News Websites 2019<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkUjriLCHWxv7Zrnhw4CazRuWd_07JSmwM10-GSpszXCZ494ju51yTVAfArDntprKMnb1j-D85sMmKZx8Rp6I0KgSHl4o5yq7LK4XEijz6Gjisx07xvkshuzDfm5kp9XPVXHfrC4poWhHy/s1600/download+%25284%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="173" data-original-width="291" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkUjriLCHWxv7Zrnhw4CazRuWd_07JSmwM10-GSpszXCZ494ju51yTVAfArDntprKMnb1j-D85sMmKZx8Rp6I0KgSHl4o5yq7LK4XEijz6Gjisx07xvkshuzDfm5kp9XPVXHfrC4poWhHy/s1600/download+%25284%2529.jpg" /></a></div>
<a href="http://news.google.com/" target="_blank"><span style="mso-spacerun: yes;"> </span><b>1 | Google News</b></a><br />
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">
35 - eBizMBA Rank | <b>150,000,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/news.google.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">*45*</span></a> - Compete
Rank | <a href="http://quantcast.com/news.google.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">*25*</span></a> - Quantcast Rank | <a href="http://www.alexa.com/siteinfo/news.google.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">N/A</span></a> - Alexa Rank | <i>Last
Updated:</i> April 1, 2019.<br />
The Most Popular News Websites | <o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://news.yahoo.com/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="mso-spacerun: yes;"> </span><b>2| Yahoo! News</b></span></a><br />
30 - eBizMBA Rank | <b>175,000,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/news.yahoo.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">*29*</span></a> - Compete Rank | <a href="http://quantcast.com/news.yahoo.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">*30*</span></a> - Quantcast Rank | <a href="http://www.alexa.com/siteinfo/news.yahoo.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">N/A</span></a> - Alexa Rank | <i>Last
Updated:</i> April 1, 2019.<br />
The Most Popular News Websites | <o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://www.huffingtonpost.com/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="mso-spacerun: yes;"> </span><b>3 | HuffingtonPost</b></span></a><br />
38 - eBizMBA Rank | <b>110,000,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/huffingtonpost.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">21</span></a>
- Compete Rank | <a href="http://quantcast.com/huffingtonpost.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">*14*</span></a>
- Quantcast Rank | <a href="http://www.alexa.com/siteinfo/huffingtonpost.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">78</span></a>
- Alexa Rank | <i>Last Updated:</i> April 1, 2019.<br />
The Most Popular News Websites | <o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://www.cnn.com/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="mso-spacerun: yes;"> </span><b>4 | CNN</b></span></a><br />
63 - eBizMBA Rank | <b>95,000,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/cnn.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">41</span></a> - Compete Rank | <a href="http://quantcast.com/cnn.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">90</span></a> - Quantcast Rank | <a href="http://www.alexa.com/siteinfo/cnn.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">57</span></a> - Alexa Rank | <i>Last
Updated:</i> April 1, 2019.<br />
The Most Popular News Websites |<o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://www.nytimes.com/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="mso-spacerun: yes;"> </span><b>5 | New York Times</b></span></a><br />
88 - eBizMBA Rank | <b>70,000,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/nytimes.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">85</span></a> - Compete Rank | <a href="http://quantcast.com/nytimes.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">54</span></a> - Quantcast Rank | <a href="http://www.alexa.com/siteinfo/nytimes.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">125</span></a> - Alexa Rank | <i>Last
Updated:</i> April 1, 2019.<br />
The Most Popular News Websites | <o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://www.foxnews.com/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="mso-spacerun: yes;"> </span><b>6 | Fox News</b></span></a><br />
93 - eBizMBA Rank | <b>65,000,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/foxnews.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">70</span></a> - Compete Rank | <a href="http://quantcast.com/foxnews.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">46</span></a> - Quantcast Rank | <a href="http://www.alexa.com/siteinfo/foxnews.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">162</span></a> - Alexa Rank | <i>Last
Updated:</i> April 1, 2019.<br />
The Most Popular News Websites | <o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://www.nbcnews.com/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="mso-spacerun: yes;"> </span><b>7 | NBC News</b></span></a><br />
125 - eBizMBA Rank | <b>63,000,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/nbcnews.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">45</span></a> - Compete Rank | <a href="http://quantcast.com/nbcnews.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">23</span></a> - Quantcast Rank | <a href="http://www.alexa.com/siteinfo/nbcnews.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">307</span></a> - Alexa Rank | <i>Last
Updated:</i> April 1, 2019.<br />
The Most Popular News Websites |<o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://www.dailymail.co.uk/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="mso-spacerun: yes;"> </span><b>8 | Mail Online</b></span></a><br />
144 - eBizMBA Rank | <b>53,000,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/dailymail.co.uk"><span style="color: windowtext; text-decoration: none; text-underline: none;">117</span></a> - Compete
Rank | <a href="http://quantcast.com/dailymail.co.uk"><span style="color: windowtext; text-decoration: none; text-underline: none;">219</span></a> - Quantcast Rank | <a href="http://www.alexa.com/siteinfo/dailymail.co.uk"><span style="color: windowtext; text-decoration: none; text-underline: none;">97</span></a> - Alexa Rank | <i>Last
Updated:</i> April 1, 2019.<br />
The Most Popular News Websites | <o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://www.washingtonpost.com/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="mso-spacerun: yes;"> </span><b>9 | Washington Post</b></span></a><br />
181 - eBizMBA Rank | <b>47,000,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/washingtonpost.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">164</span></a>
- Compete Rank | <a href="http://quantcast.com/washingtonpost.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">*75*</span></a>
- Quantcast Rank | <a href="http://www.alexa.com/siteinfo/washingtonpost.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">305</span></a>
- Alexa Rank | <i>Last Updated:</i> April 1, 2019.<br />
The Most Popular News Websites | <o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://www.theguardian.com/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="mso-spacerun: yes;"> </span><b>10 | The Guardian</b></span></a><br />
193 - eBizMBA Rank | <b>42,000,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/theguardian.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">327</span></a> - Compete
Rank | <a href="http://quantcast.com/theguardian.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">103</span></a> - Quantcast Rank | <a href="http://www.alexa.com/siteinfo/theguardian.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">148</span></a> - Alexa Rank | <i>Last
Updated:</i> April 1, 2019.<br />
The Most Popular News Websites | <o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://www.wsj.com/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="mso-spacerun: yes;"> </span><b>11 | WSJ</b></span></a><br />
195 - eBizMBA Rank | <b>40,000,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/wsj.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">204</span></a> - Compete Rank | <a href="http://quantcast.com/wsj.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">161</span></a> - Quant cast Rank | <a href="http://www.alexa.com/siteinfo/wsj.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">221</span></a> - Alexa Rank <i>Last
Updated:</i> April 1, 2019.<br />
The Most Popular News Websites |<o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://www.abcnews.go.com/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="mso-spacerun: yes;"> </span><b>12 | ABC News</b></span></a><br />
221 - eBizMBA Rank | <b>36,000,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/abcnews.go.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">*110*</span></a> - Compete Rank | <a href="http://quantcast.com/abcnews.go.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">*150*</span></a> - Quantcast Rank | <a href="http://www.alexa.com/siteinfo/abcnews.go.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">404</span></a> - Alexa Rank | <i>Last
Updated:</i> April 1, 2019.<br />
The Most Popular News Websites | <o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://news.bbc.co.uk/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="mso-spacerun: yes;"> </span><b>13 | BBC News</b></span></a><br />
238 - eBizMBA Rank | <b>35,000,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/news.bbc.co.uk"><span style="color: windowtext; text-decoration: none; text-underline: none;">*300*</span></a> - Compete Rank | <a href="http://quantcast.com/news.bbc.co.uk"><span style="color: windowtext; text-decoration: none; text-underline: none;">*350*</span></a> - Quantcast Rank | <a href="http://www.alexa.com/siteinfo/news.bbc.co.uk/"><span style="color: windowtext; text-decoration: none; text-underline: none;">64</span></a> - Alexa Rank | <i>Last
Updated:</i> April 1, 2019.<br />
The Most Popular News Websites |<o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://www.usatoday.com/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="mso-spacerun: yes;"> </span><b>14 | USA Today</b></span></a><br />
247 - eBizMBA Rank | <b>34,000,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/usatoday.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">96</span></a> - Compete Rank | <a href="http://quantcast.com/usatoday.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">359</span></a> - Quantcast Rank | <a href="http://www.alexa.com/siteinfo/usatoday.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">287</span></a> - Alexa Rank <i>Last
Updated:</i> April 1, 2019.<br />
The Most Popular News Websites |<o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://www.latimes.com/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="mso-spacerun: yes;"> </span><b>15 | LA Times</b></span></a><br />
335 - eBizMBA Rank | <b>32,500,000</b> - Estimated Unique Monthly Visitors | <a href="http://siteanalytics.compete.com/latimes.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">172</span></a> - Compete Rank | <a href="http://quantcast.com/latimes.com"><span style="color: windowtext; text-decoration: none; text-underline: none;">380</span></a> - Quantcast Rank | <a href="http://www.alexa.com/siteinfo/latimes.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">452</span></a> - Alexa Rank | <i>Last
Updated:</i> April 1, 2019.<br />
The Most Popular News Websites | <o:p></o:p></span></div>
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kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com28tag:blogger.com,1999:blog-2108054532793629793.post-68971812708956785772019-05-13T03:03:00.000-07:002019-07-16T05:02:04.347-07:00kaven solution provides a below packages/services<div dir="ltr" style="text-align: left;" trbidi="on">
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kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com21tag:blogger.com,1999:blog-2108054532793629793.post-73969059106519548382018-07-11T02:00:00.000-07:002019-05-04T22:23:45.729-07:00Android App Development Process/5 Steps to Deliver Successful Enterprise-grade Android Mobile Apps <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; font-size: 25px; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: 35px;"><span style="font-family: inherit;">5 Steps to Deliver Successful Enterprise-grade Android Mobile Apps</span></span><br />
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Android
is one of the most popular operating systems for mobile devices. It is the operating
system of choice for companies across developing markets. Android app
development process is a sum-mean of critical phases. It comprises designing,
creation, development, and post-development. To develop a successful Android
app a robust and fail-proof mobile app development process is much required.
With this article, we aim to share some of those proven strategies. It helps
create opportunities for Android developers to create unique and powerful apps.<o:p></o:p></div>
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<a href="https://www.rishabhsoft.com/wp-content/uploads/2013/12/Android-App-Development-Process-1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Android App Development Process" border="0" class="aligncenter size-full wp-image-24352" height="360" sizes="(max-width: 610px) 100vw, 610px" src="https://www.rishabhsoft.com/wp-content/uploads/2013/12/Android-App-Development-Process-1.jpg" style="border: 0px none currentcolor; box-sizing: border-box; margin-top: 0px; max-width: 100%; padding: 0px; vertical-align: middle; width: auto;" width="640" /></a></div>
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<span style="font-family: inherit;"><br /><br /><br />Here are some of the app development process guidelines for developing Android applications.</span></div>
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<span style="font-size: 20px;"><span style="font-family: inherit;">Android Application Development Process Steps:</span></span></div>
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<li style="border: 0px none currentcolor; box-sizing: border-box; float: left; margin: 0px 0px 0px 15px; padding: 0px 20px 10px 0px; vertical-align: baseline; width: 100%;"><span style="font-family: inherit;"><span style="box-sizing: border-box; font-weight: 700;">Conceptualization</span> â Refining the app idea into a solid base of the application is the first and most significant stage in the development process of Android application. The initial analysis of the app must include the demographics, behavior patterns, and goals of the buyer persona as all the other stages of app creation will depend on the said traits of users.
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<span style="font-family: inherit;">During this stage, all the necessary groundwork for the following process is laid down. It is beneficial to do substantial research and brainstorming before jumping to the next step. Another pivotal part of this stage is the competitor analysis to figure out what features can make the app stand out in the market.</span></div>
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<li style="border: 0px none currentcolor; box-sizing: border-box; float: left; margin: 0px 0px 0px 15px; padding: 0px 20px 10px 0px; vertical-align: baseline; width: 100%;"><span style="font-family: inherit;"><span style="box-sizing: border-box; font-weight: 700;">Feasibility Assessment</span> â Enterprises can gain a clear understanding of the app visuals through wireframes, detailed sketches of the conceptualized product to refine their ideas and arrange design components in a precise manner. To assess whether the concept of the application is technically feasible or not, the app developers need access to public data through public APIs sourcing. By the end of feasibility testing, the team may have a completely different app idea if their original functionality is not feasible.</span></li>
<li style="border: 0px none currentcolor; box-sizing: border-box; float: left; margin: 0px 0px 0px 15px; padding: 0px 20px 10px 0px; vertical-align: baseline; width: 100%;"><span style="font-family: inherit;"><span style="box-sizing: border-box; font-weight: 700;">Design</span> â In this phase of the Android development, the UX (user experience) designer architects the design elementsâ interaction, while the UI (user interface) designer builds the appâs persona by keeping in mind the modern userâs preference. Application designing is a multi-step process for drawing clear visual directions and offering an abstract of the final product.</span></li>
<li style="border: 0px none currentcolor; box-sizing: border-box; float: left; margin: 0px 0px 0px 15px; padding: 0px 20px 10px 0px; vertical-align: baseline; width: 100%;"><span style="font-family: inherit;"><span style="box-sizing: border-box; font-weight: 700;">Development</span> â During this stage, a working prototype is developed to validate the functionality, assumptions, and understanding of the project scope. The app goes through a broad set of steps as the development progresses from core functionality development to light testing and then releasing the app for an external group of users for further field testing the concept. If an application has a broader scope than the usual, the creation process gets divided into smaller modules through agile methodology, and the entire mobile app development process is applicable for each of these small parts. (<span style="box-sizing: border-box; font-weight: 700;">Read more</span> about 5 Android app development benefits for your business)</span></li>
<li style="border: 0px none currentcolor; box-sizing: border-box; float: left; margin: 0px 0px 0px 15px; padding: 0px 20px 10px 0px; vertical-align: baseline; width: 100%;"><span style="font-family: inherit;"><span style="box-sizing: border-box; font-weight: 700;">Testing & Deployment</span> â One of the critical components of the app development process, it is a good idea to test at early stages, often for usability, interface & security checks, stress, compatibility, and performance. After fixing the bugs, the app moves to the deployment phase and is ready for release via a formal launch. Different application stores have different policies of application launch, and therefore the deployment phase plan is aligned according to the app store. However, keep in mind that this is not the end.</span></li>
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<span style="color: black; font-family: inherit;">Android application development service does not end with the launch. As the application gets in the usersâ hands, feedback will start pouring in, and enterprises will need to incorporate the feedback to develop the future versions of the app. As soon as the first version of the app is out, the app development cycle commences incorporating new updates and features. As soon as the first version of the app is out, the app development cycle commences yet again incorporating new updates and features, by ensuring that the organization has the required resources to maintain the viability of the product. It is about sustaining a long-term commitment, that is beyond the significant amount of money invested in building the said digital product. </span></div>
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kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com64tag:blogger.com,1999:blog-2108054532793629793.post-5096139351388828532018-05-16T07:00:00.000-07:002019-07-16T04:05:15.016-07:00Website Development Process: Full Guide in 7 Steps<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeQCpiZD0bY1k_i_qiEMEoMOfqGSk-GQCYgY7npfUdcQaxP3QSU1uBsspy2-cOEAtP1jPHMT4qrk1uorN01y8wxYF7-QBtDphYjNXbo1rTZNDu9Ufaj4Iq93pwfirXNjifPSD0x8_4xgtB/s1600/images.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: black; font-family: inherit;"><img border="0" data-original-height="164" data-original-width="307" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeQCpiZD0bY1k_i_qiEMEoMOfqGSk-GQCYgY7npfUdcQaxP3QSU1uBsspy2-cOEAtP1jPHMT4qrk1uorN01y8wxYF7-QBtDphYjNXbo1rTZNDu9Ufaj4Iq93pwfirXNjifPSD0x8_4xgtB/s1600/images.jpg" /></span></a></div>
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<span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal; text-align: justify;"><span style="font-family: inherit;">Despite conventional wisdom, the core part of website development and design is not necessary the coding process. Indeed, such technologies as HTML, CSS, and JavaScript give the web we know its shape and define the way we interact with the information. But what usually stay behind the scenes and, at the same time, remain the crucial part of website development life cycle are the stages of preliminary information gathering, detailed planning, and post-launch maintenance.</span></span><br />
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<span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal; text-align: justify;"><span style="font-family: inherit;"><span style="font-variant-east-asian: normal; font-variant-numeric: normal;">In this article, weâll take a look at how the general website development process may look like. The overall number of development stages usually varies from five to eight, but every time the whole picture stays pretty much the same. Letâs choose the average value. So, here are seven main steps: </span><span style="font-variant-east-asian: normal; font-variant-numeric: normal;">1) Information Gathering, 2) Planning, 3)Design, 4) Content Writing and Assembly, 5) Coding, 6) Testing, Review and Launch, 7) Maintenance.</span></span></span><br />
<span style="font-family: inherit; text-align: justify;"><br /><b><span style="font-size: large;">Website Development Timeline</span></b></span><br />
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<span style="font-family: inherit;">When you think of building a website, your thoughts rotate around two main issues â price and time. These two values depend largely on the size and scope of the project. To outline the whole development process, you can create a website development timeline, adding tasks and establishing milestones for your project. It is the best way to track your project implementation to make sure you keep up with the deadline.</span></div>
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<span style="font-family: inherit;">For this purpose, we prefer to use <a href="https://xbsoftware.com/products/ganttpro/" rel="nofollow" style="cursor: pointer; margin: 0px; outline-style: none; outline-width: medium; padding: 0px;">GanttPRO</a> â a convenient intuitive Gantt chart for online project planning. See the screenshot below:</span></div>
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<span class="img-wrap" itemprop="image" itemscope="" itemtype="https://schema.org/ImageObject" style="display: block; line-height: 0; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><img alt="website development timeline" class="size-full wp-image-5869 aligncenter" height="289" itemprop="url contentUrl" sizes="(max-width: 851px) 100vw, 851px" src="https://xbsoftware.com/wp-content/uploads/2015/12/TIMEline_new.png" style="border-bottom-color: currentColor; border-bottom-style: none; border-bottom-width: medium; border-image-outset: 0; border-image-repeat: stretch; border-image-slice: 100%; border-image-source: none; border-image-width: 1; border-left-color: currentColor; border-left-style: none; border-left-width: medium; border-right-color: currentColor; border-right-style: none; border-right-width: medium; border-top-color: currentColor; border-top-style: none; border-top-width: medium; display: block; height: auto; margin-bottom: 0px; margin-left: auto; margin-right: auto; margin-top: 0px; max-width: 100%; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" width="851" /></span></div>
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<span style="font-family: inherit;">Weâve prepared detailed description of the whole website development process, estimated time for each step and a checklist to double check you donât miss anything.</span><span style="font-family: inherit;"><br /><span style="font-size: large;">Website Development Life Cycle</span></span></div>
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<span style="font-family: inherit;"><b>Step 1. Gathering Information: Purpose, Main Goals, and Target Audience</b></span></div>
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<span style="font-family: inherit;">This stage, the stage of discovering and researching, determines how the subsequent steps will look like. The most important task at this point is to get the clear understanding of your future website purposes, the main goals you wish to get, and the target audience you want to attract to your site. Such kind of a website development questionnaire helps to develop the best strategy for further project management.</span></div>
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<span style="font-family: inherit;">News portal differs from the entertainment websites, and online resources for teenagers looks different than sites for adults. Different types of websites provide visitors with different functionality which means that different technologies should be used according to the purposes. A well described and detailed plan made on the basis of this pre-development data can protect you from spending extra resources on solving the unexpected issues such as design changing or adding the functionality that wasnât initially planned.</span><br />
Estimated time: from 1 to 2 weeks</div>
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<span style="font-family: inherit;"><b>Step 2. Planning: Sitemap and Wireframe Creation</b></span></div>
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<span style="font-family: inherit;">At this stage of website development cycle, the developer creates the data that can give to a customer an opportunity to judge how the entire site will look like.</span></div>
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<span style="font-family: inherit;">On the basis of the information that was gathered together in the previous phase, the sitemap is created. Here is the sitemap of XB Software website:</span></div>
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<span class="img-wrap" itemprop="image" itemscope="" itemtype="https://schema.org/ImageObject" style="display: block; line-height: 0; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><img alt="website sitemap creation" class="aligncenter wp-image-5804 size-full" height="640" itemprop="url contentUrl" sizes="(max-width: 700px) 100vw, 700px" src="https://xbsoftware.com/wp-content/uploads/2015/12/sitemapxb2.png" style="border: medium none currentcolor; display: block; height: auto; margin: 0px auto; max-width: 100%; padding: 0px;" width="611" /></span></div>
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The sitemap should describe the relations between the main areas of your website. Such representation could help understand how usable the final product will be. It can show you the ârelationshipâ between the different pages of a website, so you can judge how easy it will be for the end-user to find the required information or service if he starts from the main page. The main reason behind the sitemap creation is to build a user-friendly and easy to navigate website.</div>
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The sitemap allows you to understand how the inner structure of a website looks like, but doesnât describe the user interface. Sometimes, before you start to code or even work on a design, thereâs a necessity to get approval from a customer that everything looks fine so you can begin the next phase of developing. In this case, a wireframe or mock-up is created. A wireframe is a visual representation of user interface that youâre going to create. But it doesnât contain any design elements such as colors, logos, etc. It only describes the elements that will be added to the page and their location. Itâs artless and cheap in production sketch.</div>
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You can use any mockup for this purpose. We used Moqups. Hereâs how the wireframe can look like:</div>
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<span class="img-wrap" itemprop="image" itemscope="" itemtype="https://schema.org/ImageObject" style="display: block; line-height: 0; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><img alt="mockup wireframe example" class="size-full wp-image-5809 aligncenter" height="605" itemprop="url contentUrl" sizes="(max-width: 700px) 100vw, 700px" src="https://xbsoftware.com/wp-content/uploads/2015/12/mockup-page_111.png" style="border-bottom-color: currentColor; border-bottom-style: none; border-bottom-width: medium; border-image-outset: 0; border-image-repeat: stretch; border-image-slice: 100%; border-image-source: none; border-image-width: 1; border-left-color: currentColor; border-left-style: none; border-left-width: medium; border-right-color: currentColor; border-right-style: none; border-right-width: medium; border-top-color: currentColor; border-top-style: none; border-top-width: medium; display: block; height: auto; margin-bottom: 0px; margin-left: auto; margin-right: auto; margin-top: 0px; max-width: 100%; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" width="700" /></span></div>
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The other important thing is select technology stack â programming language, frameworks, CMS that youâre going to use.</div>
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Estimated time: from 2 to 6 weeks</div>
<h3 id="phase-3-design-mock-up-creation-review-and-approval-cycle" style="font-variant-east-asian: normal; font-variant-numeric: normal; margin: 3rem 0px 0px; padding: 0px; text-align: justify;">
<span style="font-size: large;">Step 3. Design: Page Layouts, Review, and Approval Cycle</span></h3>
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During the design phase, your website takes shape. All the visual content, such as images, photos, and videos is created at this step. Once again, all the info that was gathered through the first phase is crucial. The customer and target audience must be kept in mind while you work on a design.</div>
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Website layout is the result of designerâs work. It can be a graphic sketch or an actual graphic design. The primary function of the layout is to represent the information structure, visualize the content, and demonstrate the basic functional. Layouts contain colors, logos, images and can give a general understanding of the future product.</div>
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After that, the customer can review the layout and send you his feedback. If the client is not sure about some aspects of your design, you should change the layout and send it back to him. This cycle should be repeated until the customer is completely satisfied.</div>
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Estimated time: from 4 to 12 weeks</div>
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<span style="font-size: large;">Step 4. Content Writing and Assembly</span></h3>
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Content writing and compiling usually overlaps with other stages of website creation, and its role canât be underestimated. At this step it is necessary to put in writing the very essence youâd like to communicate to the audience of your website, and add calls-to-action. Content writing involves also creation of catching headlines, text editing, writing new text, compiling the existing text, etc., which takes time and effort. As a rule, the client undertakes to provide website content ready to migrate to the site. It is better when all website content is provided before or during website coding.</div>
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Estimated time: from 5 to 15 weeks<br />
<br />
<span style="font-size: large;"><b>Step 5. Coding</b></span></div>
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At this step, you can finally start creating the website itself. Graphic elements that have been designed during the previous stages should be used to create an actual website. Usually, the home page is created first, and then all sub-pages are added, according to the website hierarchy that was previously created in the form of a sitemap. Frameworks and CMS should be implemented to make sure that server can handle the installation and set-up smoothly.</div>
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All static web page elements that were designed during the mock-up and layout creation should be created and tested. Then, special features and interactivity should be added. A deep understanding of every website development technology that youâre going to use is crucial at this phase.</div>
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When you use CMS for site creation, you can also install CMS plugins at this step if thereâs a need. The other important step is SEO (Search Engine Optimization). SEO is the optimization of website elements ( e.g., title, description, keyword) that can help your site achieve higher rankings in the search engines. And, once again, valid code is pretty important for SEO.</div>
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Estimated time: from 6 to 15 weeks</div>
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<span style="font-size: large;">Step 6. Testing, Review and Launch</span></h3>
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Testing is probably the most routine part of a process. Every single link should be tested to make sure that there are no broken ones among them. You should check every form, every script, run a spell-checking software to find possible typos. Use code validators to check if your code follows the current web standards. Valid code is necessary, for example, if cross-browser compatibility is important for you.</div>
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After you check and re-check your website, itâs time to upload it to a server. An FTP (File Transfer Protocol) software is used for that purpose. After you deployed the files, you should run yet another, final test to be sure that all your files have been installed correctly.</div>
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Estimated time: from 2 to 4 weeks</div>
<h3 id="phase-6-maintenance-opinion-monitoring-and-regular-updating" style="font-variant-east-asian: normal; font-variant-numeric: normal; margin: 3rem 0px 0px; padding: 0px;">
<span style="font-size: large;">step7. Maintenance: Opinion Monitoring and Regular Updating</span></h3>
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Whatâs important to remember is that a website is more a service than a product. Itâs not enough to âdeliverâ a website to a user. You should also make sure that everything works fine, and everybody is satisfied and always be prepared to make changes in another case.</div>
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Feedback system added to the site will allow you to detect possible problems the end-users face. The highest priority task in this case is to fix the problem as fast as you can. If you wonât, you may find one day that your users prefer to use another website rather than put up with the inconvenience.</div>
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The other important thing is keeping your website up to date. If you use a CMS, regular updates will prevent you from bugs and decrease security risks.</div>
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Estimated time: ongoing</div>
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<span style="font-size: large;">Bonus: Website Development Checklist</span></h4>
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To make sure you donât miss anything and do work on time, grab this checklist:</div>
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<span class="img-wrap" itemprop="image" itemscope="" itemtype="https://schema.org/ImageObject" style="display: block; line-height: 0; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><img alt="website-development-checklist" class="size-full wp-image-5836 aligncenter" height="915" itemprop="url contentUrl" sizes="(max-width: 700px) 100vw, 700px" src="https://xbsoftware.com/wp-content/uploads/2015/12/website-development-checklist.png" style="border-bottom-color: currentColor; border-bottom-style: none; border-bottom-width: medium; border-image-outset: 0; border-image-repeat: stretch; border-image-slice: 100%; border-image-source: none; border-image-width: 1; border-left-color: currentColor; border-left-style: none; border-left-width: medium; border-right-color: currentColor; border-right-style: none; border-right-width: medium; border-top-color: currentColor; border-top-style: none; border-top-width: medium; display: block; height: auto; margin-bottom: 0px; margin-left: auto; margin-right: auto; margin-top: 0px; max-width: 100%; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" width="700" /><span style="font-size: large; text-align: justify;"><br /><br /><br />Conclusions</span></span></div>
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<em>You should always keep in mind that website development project doesnât start with coding and doesnât end after the day you finally launch your website. The phase of preparation affects all subsequent stages, defining how productive the development process will be. A profound and deep discovery of such aspects like age, sex, and interests of your end-user may become the key to success. The post-launch period is rather significant. Your project should be agile and flexible enough to have a possibility to change your website according to usersâ feedback or spirit of the time. Keeping in mind that thereâs no such thing as insignificant website development phase will prevent you from unexpected troubles and give you confidence that everything flows as it should, and you have full control over the project.</em></div>
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Hopefully, this article provided you with valuable information, and you can develop your own website with ease.</div>
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kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com275tag:blogger.com,1999:blog-2108054532793629793.post-12218376508725768392018-04-10T03:30:00.000-07:002019-05-04T03:00:30.226-07:00How to Create Your Website<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZJrZFtQkmVBJM8mf1n6n1oH2_iRYJl3FrP0YdWxJbQBawnhhm0ogvQ1MvipXDVhZrObBnPD7SniUNnozbI-FfVrNcqKQ_TJZBsKtWPiyOpZPreHKeLUOK4pgLMETrTgs4FIRTiUo7Hgwt/s1600/images+%25281%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: black; font-family: inherit;"><img border="0" data-original-height="157" data-original-width="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZJrZFtQkmVBJM8mf1n6n1oH2_iRYJl3FrP0YdWxJbQBawnhhm0ogvQ1MvipXDVhZrObBnPD7SniUNnozbI-FfVrNcqKQ_TJZBsKtWPiyOpZPreHKeLUOK4pgLMETrTgs4FIRTiUo7Hgwt/s1600/images+%25281%2529.jpg" /></span></a></div>
<div aria-label="Step 1" class="step_num" style="float: left; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: bold; margin: 0px 0px 0px 6px; padding: 8px 15px 3px 0px;">
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</span></span><a class="stepanchor" href="https://www.blogger.com/null" name="step_1_1" style="display: block; font-variant-east-asian: normal; font-variant-numeric: normal; margin: 0px; overflow-wrap: break-word; padding: 0px; position: relative; top: -170px; visibility: hidden;"></a>
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<b class="whb" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: inherit;"><br /></span></b></div>
<div class="step" style="font-variant-east-asian: normal; font-variant-numeric: normal; margin: 0px 40px 0px 0px; padding: 0px 15px 16px 50px;">
<span style="font-family: inherit;"><b class="whb" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Choose a domain name.</b> There are various tools you can use to pick a name if that gets difficult for you. Check out Nameboy.com, makewords.com, and eBay also has some. You can determine if the domain name is available by using sites like <a class="external free" href="http://www.instantdomainsearch.com/" rel="nofollow" style="margin: 0px; overflow-wrap: break-word; padding: 0px; text-decoration-line: none;">http://www.instantdomainsearch.com/</a> which can also help you find out if a similar site name has not been registered.</span></div>
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<span style="font-family: inherit;"><span class="whb" style="font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; margin: 0px; padding: 0px;">Determine what kind of hosting package you will need.</span><span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal;"> Many web hosting companies offer different packages, some of which are free, which will usually fit almost any web hosting needs. Some popular web hosting companies with low-cost starting packages are:
</span></span><ul style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal; margin: 0px; padding: 5px 5px 0px 55px;">
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">GoDaddy.com</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">1&1 Internet Hosting</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">HostGator.com</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">Hostmonster.com</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">BlueHost.com</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">DreamHost.com</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">and countless other</span></li>
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<span style="font-family: inherit;"><span class="whb" style="font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; margin: 0px; padding: 0px;">Website navigation/ Website content - Make sure your idea for your website is clear.</span><span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal;"> Get a notebook and sketch out what you want the pages to look like and write out as much of the content as you can.</span></span></div>
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<span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal;"><span style="font-family: inherit;"><br /></span></span></div>
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<span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal;"><span style="font-family: inherit;"><span class="whb" style="background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; margin: 0px; padding: 0px;">You might also want to use a web template to make it easier for you as well if you don't have time to do it yourself.</span><span style="font-variant-east-asian: normal; font-variant-numeric: normal;"> Some of these are really good and very cheap. Freewebtemplates.com and templatesbox.com.</span></span></span></div>
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<span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal;"><span style="font-family: inherit;"><br /></span></span></div>
<span style="font-family: inherit;"><span class="whb" style="font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; margin: 0px; padding: 0px;">Design your website - Decide what software you're going to use to design your website.</span><span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal;"> Some of the software platforms that you can use to create and edit your websites are:
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<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">Frontpage office.microsoft.com/en-us/frontpage/default.aspx</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">Dreamweaver www.adobe.com/products/dreamweaver/</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">NVU www.nvu.com/</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">Bluefish bluefish.openoffice.nl/</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">Amaya www.w3.org/Amaya/</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">Notepad and Notepad++ notepad-plus.sourceforge.net/uk/site.htm</span></li>
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<span style="font-family: inherit;"><span class="whb" style="font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; margin: 0px; padding: 0px;">Text/Graphics and Web buttons - Use Adobe Photoshop to generate a page header for your website.</span><span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal;"> There are websites that can help if you're not a pro at Photoshop. You can use these sites to generate banner ads, buttons and everything else you need. Check out freebuttons.com, freebuttons.org, buttongenerator.com and flashbuttons.com - You can always use these sites to create advertisement banners for your website.</span></span></div>
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<span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal;"><span style="font-family: inherit;"><br /></span></span></div>
<span style="font-family: inherit;"><span class="whb" style="font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; margin: 0px; padding: 0px;">Website design and development tools - There are many sites available for <a href="https://www.wikihow.com/Create-Your-First-Website#" style="margin: 0px; overflow-wrap: break-word; padding: 0px; text-decoration-line: none;">learn</a>ing how to design and develop websites:</span><span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal;">
</span></span><ul style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal; margin: 0px; padding: 5px 5px 0px 55px;">
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">W3Schools Online www.w3schools.com/</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">PHPForms.net tutorials www.phpforms.net/tutorials/</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">Enter www.entheosweb.com/website_design/default.asp</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">How-to-build-websites.com <a class="external free" href="http://www.how-to-build-websites.com/" rel="nofollow" style="margin: 0px; overflow-wrap: break-word; padding: 0px; text-decoration-line: none;">http://www.how-to-build-websites.com/</a>
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<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">Web Design Tutorials www.webdesigntutorials.net/</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">About.com webdesign.about.com/</span></li>
<li style="border-radius: 4px; border: medium none currentcolor; clear: both; line-height: 24px; list-style: disc outside none; margin: 0px; padding: 0px; position: relative;"><span style="font-family: inherit;">HTML Help Central Forum www.htmlhelpcentral.com/messageboard/</span></li>
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<span style="font-family: inherit;"><span class="whb" style="font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; margin: 0px; padding: 0px;">Search engine submission - Don't forget try to get it on all the big guys, Google, Yahoo!</span><span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal;">, MSN, AOL, and Ask.com</span></span></div>
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<span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal;"><span style="font-family: inherit;"><br /></span></span></div>
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<span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal;"><span style="font-family: inherit;"><span class="whb" style="background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; margin: 0px; padding: 0px;">heir pages will walk you through the submission progress, from adding your sitemap and including your child pages as well.</span><span style="font-variant-east-asian: normal; font-variant-numeric: normal;"> Don't forget to submit to DMOZ and Searchit.com too.</span></span></span></div>
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<span style="background-color: white; font-variant-east-asian: normal; font-variant-numeric: normal;"><span style="font-family: inherit;"><b class="whb" style="background-color: transparent; margin: 0px; padding: 0px;">Last but not least advertise, you can always use Yahoo or Google Adwords and maintain your own budget.</b> </span></span></div>
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kaven solutionshttp://www.blogger.com/profile/09675740895005823016noreply@blogger.com10tag:blogger.com,1999:blog-2108054532793629793.post-85994646816160378162018-02-28T02:46:00.000-08:002019-07-16T03:41:46.494-07:00The Process of Making a Website<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYZeOMYqRFAlNcpAV9OrGjhkGScuScZz8bj278ZXCeDBHjrqZZiVPW67llVu6q0QiZIb84DCfNeiJZFiDXKj31EIdc42n0Pu_zSI-6QmLgM1hKizoFKtiLqK2Z53N0tlYiccRrZnfI7iTP/s1600/website+design.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="134" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYZeOMYqRFAlNcpAV9OrGjhkGScuScZz8bj278ZXCeDBHjrqZZiVPW67llVu6q0QiZIb84DCfNeiJZFiDXKj31EIdc42n0Pu_zSI-6QmLgM1hKizoFKtiLqK2Z53N0tlYiccRrZnfI7iTP/s1600/website+design.png" /></span></a></div>
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<strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">For some individuals, working in the web industry is maddening -- for others, wonderful -- because of its ever-changing nature. Even for the most advanced and prolific designers and developers, keeping up with the web's advancements can be daunting.</strong></div>
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What has stayed true through each trend and movement, despite the many transformations and evolutions it has gone through, is the web's nature of being open and accessible. To this day, creating and sharing information is at the core of what the web is.</div>
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So in this day and age, what is the process of making a website? In terms of design and development, we have come a long way since the 90's: websites aren't built on tables and inline styles anymore; pages are no longer individually built, instead systems are; we don't take static mockups and replicate them with code anymore. Etcetera, etcetera, etcetera... so what is the ideal route to get from Point A to Point B?</div>
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Nowadays almost anyone can create a website as it does not take much technical know-how to get set up and going on the web. Sites like Tumblr, Wordpress, and the onslaught of easy-to-make site creators are extremely popular because of their ease of use and few requirements.</div>
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But building websites for today's technologies require skills and knowledge one cannot simply get from an online site creator.</div>
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That is why we have so many types of designers and disciplines in the web community: product designers, user experience designers, user interface designers, engineers, programmers, strategists... the list goes on! Each designer and developer has an area of specialty, and they come together to craft well-thought-out, engaging, fitting products.</div>
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The Universal Process<br />
Block One: Plan</div>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">contact</strong> - An initial act of reaching out via a phone call, a tweet, an email, or any other means of getting in touch and showing interest.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">initial meeting</strong> - An initial discussion (either remote or in-person) about desires, costs, timelines, and information discovery.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">contract</strong> - A contract is used to secure a deal between designers and clients. it isn't due to distrust, but rather sets expectations and enforces clarity in the project.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">research</strong> - Probably the largest "phase" of planning, research entails many exercises, activities, and entities to uncover what makes the client tick, what their values and goals are, who their audience is (and who they want it to be), where they've been -- and where they hope to go.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">personas</strong> - Websites are made with a specific target audience in mind. Personas are the epitome of the ideal audience member, and the remainder of the project is tailored to this imaginary user.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">content inventory</strong> - Mapping everything that exists on the current site (if applicable) and seeing what does and does not work, if the patterns exists and to set the stage in terms of history and thought.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">kickoff design exercises</strong> - A series of exercises and activities in designers will hold with clients in order to understand the mindset and desires of the clients.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">content strategy</strong> - what kind of tone and voice should encompass the website's content? who will create and maintain this content? Where, when, and how will it be published?</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">site mapping</strong> - A compilation and arrangement of components, modules, and pages into a structured folder-like system.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">SEO research</strong> - You may need to perform keyword research, competition analysis, and content planning to ensure your website is advertised, shared, and discovered as best as it can.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">wireframing</strong> - A visual blueprint that details out all of the website's functionality, user flows, layouts, and so, so much more.</li>
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Block Two: Make<br />
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">prototyping</strong> - Prototyping is the evolution of the wireframes; it's taking what has been sketched and planned out and turning it into a functional skeleton that we can view and test in-browser.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">visual inventories</strong> - A comprehensive array of existing styles, themes, motifs, and patterns that the client can select from.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">user interface design</strong> - An amalgamation of brand patterns (such as colour, type, imagery, etc.) that is combined with the prototype to "flesh it out" and bring it to life.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">CMS development</strong> - The content management system is built to accommodate all the requirements the client will need to create and maintain content.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">database setup</strong> - Every website needs a home. certain content and functionality may only exist because of server-side programming.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">website development</strong> - The bulk of the "build" block, website development is the act of coding and programming. This includes core languages such as HTML, CSS, and Javascript, and even additional website-specific languages such as Ruby, PHP, Java, XSLT, etc.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">quality assurance testing</strong> - A check to make sure there are no broken links, broken pages, missing functionality, completed content, etc.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">device testing</strong> - A website is tested on a multitude of devices and browsers, ranging from the tiny to the enormous, to ensure an enhanced, optimized experience for each and every user.</li>
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Block Three: Evolve<br />
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">CMS training</strong> - Making sure all necessary parties on the client's team understand the capabilities and limitations of the content management system.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">site optimization</strong> - Site optimization refers to a variety of performance factors including A/B and multi-variate testing. this sort of optimization tests what content and functionality of your website is working, what isn't, and what can be updated, revised, and tweaked to improve overall website goals.</li>
</ul>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">site maintenance</strong> - Doing routine checkups and reviews to make sure content, functionality, and design decisions are intact and performing as desired.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">digital analytics</strong> - Reviewing who is doing what on the website. By pulling metrics and studying how users are interacting with the website, one can determine and suggest changes and improvements.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">analysis and testing</strong> - Studying the analytics and testing iterations.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">A/B testing</strong> - Testing multiple versions to a large group of users, and studying which route performs best.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">social media marketing</strong> - Promotion and marketing on various social media channels, including Facebook, Google+, Twitter, Pinterest, YouTube, TripAdvisor, Yelp, and Foursquare, among others.</li>
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<li style="box-sizing: border-box; line-height: 1.5em; margin: 0px; padding: 0px; position: relative;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">email marketing</strong> - The sending out (and studying of user reaction) of email newsletter campaigns.</li>
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<span style="background-color: white; font-family: , "avenir" , sans-serif; font-weight: 700;">Refining the Web Design Process</span><span style="background-color: white; font-family: , "avenir" , sans-serif; font-weight: 700;"><br /></span><span style="background-color: white; font-family: , "avenir" , sans-serif; font-weight: 700;"><span style="font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 500; line-height: 1.5em;">Web technologies are always changing -- and changing rapidly at that. Refining the web design process has been a challenge since this wonderful medium's inception, and although we're not at an endpoint, we've made incredible headway. As long as the emphasis of a process is based on learning your clients' needs, studying their audience's behaviours, making valid, well thought-out products, and then continually refining that end product, any process at all really will do.</span></span><br />
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Every designer and/or design firm will have a slightly different process with many different stages, phases, and components. Almost universally though exists a formula, and it looks a little something like this:</div>
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<img alt="Web Process" border="0" class="image-left" src="https://www.customfitonline.com/media/262858/web-process.png" style="border: 0px none currentcolor; box-sizing: border-box; float: left; height: auto; margin: 1em 0px 2em; max-width: 100%; padding: 0px; position: relative; width: 100%;" /></div>
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From beginning to end, every bit of work that goes into making a website will fall into either of the <em style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">plan</em> > <em style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">make</em> > <em style="box-sizing: border-box; margin: 0px; padding: 0px; position: relative;">evolve</em> blocks. There might be any number of steps in each of them, but (in general) the philosophy is direct and process is linear: make a good product that has been researched and evaluated, and continually improve that product over time.</div>
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Remember, designers and developers want to make products -- be it a website, web app, or other products -- that achieve both their client's and their client's users' goals. Let's dive into each of the three blocks.</div>
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Planning is the largest block of the web design process, both in terms of time, effort, and importance. The proverb "measure twice, cut once" comes to mind. Planning involves a great deal of steps and encompasses a huge number of tasks. It involves many people in varying disciplines, such as project managers, content strategists (CS), user experience designers (UX), user interface designers (UI), information architects (IA), search engine optimizers (SEO), and data analysts among others. some of the steps involved from these people and their specialties include:</div>
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The actual "making" of a website involves taking everything that has been discovered and everything that has been formulated and creating the tangible product.</div>
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Specialists in this block include everyone from the previous block to some extent, but the bulk of this falls primarily into the laps of user experience designers (UX), user interface designers (UI), visual designers, front-end developers, back-end developers, programmers, and CMS architects.</div>
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A website development project is not completed on launch. After what goes out live, there must be promotion and analysis that actually bring users to the site, and seeing if what was made actually worked. The evolve block involves every step completed after the actual building.</div>
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